Brand & Content Executive

Role & responsibilities

Brand Strategy & Identity • Define and steward the Group brand architecture, visual identity, and tone of voice across all entities and markets. • Maintain a living Brand Book and Message House covering key narratives, value propositions, and positioning for each business vertical. • Ensure brand consistency across all internal and external touchpoints, from investor communications to social media. Content Creation & Editorial • Create and manage high-quality content for the Group website, LinkedIn, leadership blogs, press releases, and investor/analyst presentations. • Develop executive thought leadership content op-eds, speeches, conference presentations — aligned to the CEO's communications agenda. • Produce multimedia content (video scripts, infographics, social assets) that resonates with target audiences including B2B customers, government, and media. • Manage the editorial calendar, ensuring timely delivery across all platforms. Digital & Campaign Management • Own the Group's digital presence strategy across LinkedIn, the corporate website, and relevant platforms. • Plan and execute digital campaigns, working with agencies for paid amplification where required. • Monitor SEO performance, content analytics, and social engagement metrics — translating data into actionable content decisions. • Manage relationships with digital agencies, creative vendors, and media platforms. Collateral & Internal Communications • Collaborate with design teams to produce on-brand collaterals — pitch decks, brochures, event materials, and internal communications. • Support internal communications initiatives that reinforce Group culture and brand values. • Partner with the Sales and Product teams to create customer-facing content and sales enablement materials.

Preferred candidate profile

Bachelor's degree in Marketing, Communications, Journalism, or a related field. Master's degree preferred. • 5–8 years of experience in brand management and content creation, preferably within B2B, infrastructure, technology, or telecom sectors. • Demonstrated experience managing corporate or group-level brand identity across multiple business units. • Strong portfolio of published content — articles, campaigns, executive communications, and collaterals. • Experience working with or briefing external agencies (creative, PR, digital). • Hands-on proficiency with: CMS platforms (WordPress or similar), LinkedIn Campaign Manager, Google Analytics / Search Console, Canva or Adobe Creative Suite (working knowledge), MS Office / PowerPoint.