Brand, Content & Community Manager - B2B Product Company

• We are looking for a Brand, Content & Community Manager to build long-term credibility, authority, and an engaged community around our full-stack product development company.
• This role focuses on storytelling, thought leadership, and consistent brand presence rather than short-term lead generation.
• You will work closely with founders, engineers, and designers to translate real product work into meaningful content that builds trust with founders, product teams, and global clients over time.

Brand & Credibility Building

• - Own and execute the brand narrative for a product-focused engineering company.
• - Translate real project work, product development processes, and technical expertise into credible, high-signal content.
• - Ensure consistency in tone, positioning, and messaging across all public touchpoints.

Content Strategy & Execution

• - Plan and execute long-form and short-form content (LinkedIn posts, carousels, case studies, explainers, blogs).
• - Work with internal teams to extract insights from ongoing projects and turn them into publishable content.
• - Maintain a sustainable content cadence focused on quality over virality.

Community Building & Engagement

• - Build and nurture a founder-, product-, and engineering-focused community primarily on LinkedIn (and secondary platforms if relevant).
• - Actively engage with comments, DMs, discussions, and relevant industry conversations.
• - Identify and collaborate with partners, creators, and communities aligned with product, hardware, and technology ecosystems.

Founders & Team Visibility

• - Support founder and leadership branding through content planning and narrative shaping.
• - Help engineers and designers contribute to public-facing content without increasing their cognitive load.
• - Position the company as a trusted product development partner, not a generic service provider.

Measurement & Learning

• - Track credibility-focused metrics: audience growth quality, engagement depth, inbound conversations, community interactions.
• - Regularly review what content builds trust versus noise, and refine strategy accordingly.Strong understanding of product development, engineering, or technology ecosystems.
• - Ability to ask good questions and extract insight from technical teams.
• - Comfort working closely with founders and leadership.
• - Long-term mindset focused on trust, reputation, and authority rather than quick wins.

Mandatory Tool & Platform Expertise

• - LinkedIn Content strategy, community engagement, and professional brand building
• - Content creation tools Notion, Google Docs, Canva/Figma (basic)
• - Analytics & tracking LinkedIn analytics, basic content performance tracking