Brand Content and Communications manager.

Job Description : Brand Content and Communications manager.

Role Overview

We are seeking an experienced and strategic Brand Content & Communications Manager with 5 to 7 years of proven track record in driving brand narrative, external & internal communications, and integrated content strategy.

In this role, you will be the custodian of our brand voice. You will craft high-impact multi-channel content, manage public relations, lead narrative-driven campaigns, and ensure high brand recall across digital, media, and corporate platforms.

Key Responsibilities

1. Brand Strategy & Narrative

• Brand Voice & Positioning: Define, enforce, and evolve the brands voice, messaging framework, and storytelling guidelines across all customer and corporate touchpoints.
• Integrated Content Strategy: Plan and execute comprehensive content calendars covering social media, blogs, thought leadership, whitepapers, and newsletter campaigns.
• Campaign Management: Lead 360-degree brand campaigns from strategy and conceptualization through execution, agency coordination, and performance tracking.

2. Corporate Communications & PR

• Media & PR Management: Draft press releases, handle media queries, pitch stories, and cultivate relationships with journalists, trade publications, and media houses.
• Executive Thought Leadership: Draft compelling opinion pieces, keynotes, LinkedIn posts, and interview talking points for senior executive leaders.
• Crisis Communications: Assist in developing crisis response protocols and manage communications to safeguard brand reputation during sensitive scenarios.

3. Content Creation & Stakeholder Management

• Cross-Functional Alignment: Partner with Design, Product, Performance Marketing, Business and HR teams to deliver cohesive storytelling across product launches, employer branding, and customer marketing.
• Agency & Vendor Relations: Oversee relations with PR firms and creative execution agencies.
• Metrics & Analytics: Measure content performance and brand metrics (reach, share of voice, engagement rates) using analytics tools to refine communication strategies.

Key Requirements & Qualifications

1. Experience & Background

• Experience: 5 to 7 years in brand management, corporate communications, PR agency, or integrated marketing roles.
• Education: Bachelor’s or master’s degree in communications, Journalism, Marketing, PR, or related fields.
• Portfolio: Proven track record of successful PR coverage, high-impact content campaigns, and executive ghostwriting.

2. Skills & Competencies

• Exceptional Writing & Editing: Flawless written and verbal communication skills with an ability to tailor tone for different audiences (corporate, consumer, media).
• Strategic Storytelling: Proven ability to turn complex business/product offerings into clear, emotionally compelling stories.
• PR & Media Network: Existing network or familiarity with managing PR agency networks and media pitching.
• Project Management: Strong cross-functional leadership, timeline management, and stakeholder handling skills.