Brand Communications and Content Strategist

Job Summary

Location: Hyderabad

Experience: 3-6 years

Function: Brand & Marketing

We re looking for someone who can own how the brand shows up in the world. Someone who understands that great brand communication isnt just about putting out content regularly. It s about finding interesting ideas, knowing what the brand should sound like, and turning those ideas into communication that people actually want to see, read and share. You ll work closely with the brand and creative teams to take ideas from strategy concept execution communication, and will work with designers, video editors and other creative partners to bring them to life.

Responsibilities

• Own the brand s day-to-day communication across social, digital and other relevant touchpoints.
• Translate brand strategy into fresh, relevant and engaging content ideas.
• Ideate campaigns, social content, videos, topical content, brand stories and other communication formats.
• Develop strong creative concepts and briefs for designers, video editors and creative partners.
• Work closely with the creative team to ensure the final execution stays true to the original idea and brand.
• Build and manage the content/communication calendar.
• Develop and maintain a strong brand tone of voice across every piece of communication.
• Spot interesting cultural moments, conversations and trends that the brand can participate in authentically.
• Write or help shape copy, scripts, headlines and messaging when required.
• Collaborate with marketing, design, product and other teams to bring communication ideas to life.
• Review content before publishing and ensure consistency in brand voice, visual language and messaging.
• Keep looking for new ways to make the brand s communication more distinctive, interesting and memorable.
• Track what is working and use those learnings to improve future communication.

Requirements

• Has a great creative instinct and naturally comes up with ideas.
• Understands what makes content interesting-not just what makes it correct.
• Has a strong understanding of brands, storytelling and tone of voice.
• Can move comfortably between strategy and execution.
• Can take a vague thought and turn it into a clear creative idea.
• Is equally comfortable brainstorming with a designer and writing a brief for a video editor.
• Has strong communication and writing skills.
• Has a good understanding of social media and contemporary content formats.
• Is curious about culture, people, trends and what is happening around them.
• Has strong attention to detail and cares about the final output.
• Can work independently and take ownership, rather than waiting for briefs.
• Knows when to follow a trend and, more importantly, when not to.

Experience & Education

• 3-6 years of experience in brand marketing, content, marketing communications, creative strategy, social media or a similar role.
• Experience working with a consumer-facing brand, creative agency, digital agency or D2C/FMCG brand is preferred.
• Bachelors degree in Mass Communication, Advertising, Marketing, Communications, Journalism, English, Design or a related field.
• A strong portfolio of work is more important than the exact educational background.
• A good fit for this role would be someone who has thought of the idea written the brief worked with the designer/video editor reviewed the execution published it looked at what worked.
• We re looking for someone who wants to own the communication, not just make content.