Brand Communication Manager

About the Role

We are looking for an experienced Brand Communication Manager to lead and execute brand communication initiatives across digital and offline channels. The ideal candidate will have strong experience in brand storytelling, content strategy, integrated campaigns, PR, social media, and stakeholder management, preferably within the EdTech, Education, Consumer Internet, or Technology sector.

You will be responsible for strengthening the brand's positioning, ensuring consistent communication across touchpoints, and developing campaigns that engage students, parents, educators, and other key audiences.

Key Responsibilities-

• Develop and execute the overall brand communication strategy aligned with business and marketing objectives.
• Build strong and consistent brand positioning, messaging and tone of voice across all communication channels.
• Conceptualize and execute 360-degree integrated brand campaigns across digital, social, content, video, OOH, print and other relevant channels.
• Lead the development of brand content, including campaign narratives, website content, social media, blogs, emailers, brochures, videos and marketing collateral.
• Work closely with creative agencies, PR agencies, media partners and production teams to deliver high-quality brand campaigns.
• Develop communication strategies for key product launches, courses, initiatives, partnerships and business milestones.
• Own the brand's social media communication strategy in collaboration with the digital/social media team.
• Identify relevant student, parent, education and industry trends and translate them into communication opportunities.
• Drive PR and corporate communication initiatives, including press releases, thought-leadership opportunities, media stories and executive communication.
• Partner with internal stakeholders across marketing, product, sales, business, HR and leadership to ensure consistent messaging.
• Monitor brand communication performance and provide insights based on campaign metrics, audience engagement and brand health.
• Maintain and evolve brand guidelines across all consumer and internal touchpoints.
• Manage multiple campaigns simultaneously while ensuring timely delivery and adherence to budgets.

Required Skills & Experience-

• 6-7 years of experience in Brand Communication, Brand Marketing, Integrated Marketing Communications, Content Marketing or a related function.
• Experience in EdTech, Education, Consumer Tech, Internet, Media or other consumer-facing businesses will be preferred.
• Strong understanding of brand strategy, communication planning and integrated marketing campaigns.
• Excellent storytelling, copywriting and content-development skills.
• Experience managing creative, PR and media agencies.
• Strong understanding of digital platforms, social media and content marketing.
• Ability to convert business objectives into compelling consumer-facing communication.
• Strong project management and stakeholder-management skills.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced, target-driven environment and manage multiple priorities.

Preferred Profile-

• MBA/PGDM in Marketing, Communications, Advertising or a related discipline is preferred.
• Candidates with experience handling youth/student-focused brands, education brands or digital-first consumer brands will be advantageous.
• Demonstrated experience in developing and executing successful brand campaigns with measurable outcomes.
• Strong understanding of the Indian education and digital consumer landscape.