Brand/Category Manager

Description

We are seeking an experienced Brand/Category Manager to join our team in India. The ideal candidate will have 6-10 years of experience in brand management, with a proven track record of developing and executing successful marketing strategies.

Responsibilities

• Develop and implement brand strategies to enhance market presence.
• Conduct market research and analyze consumer insights to inform product positioning.
• Manage marketing campaigns across various channels to drive brand awareness and sales.
• Collaborate with cross-functional teams, including sales, product development, and finance, to ensure brand alignment.
• Monitor and report on brand performance metrics, adjusting strategies as needed.
• Oversee product lifecycle from concept to launch, ensuring alignment with brand objectives.
• Build and maintain relationships with external partners and stakeholders.

Skills and Qualifications

• MBA or equivalent degree in Marketing or Business Administration.
• Strong analytical skills with experience in market research and data analysis.
• Proficiency in digital marketing tools and platforms.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a team-oriented environment.
• Strong project management skills with attention to detail.
• Knowledge of consumer behavior and market trends.