Brand & Business Specialist

Company Description SBOOCH Kombucha is a premium kombucha brand in India, offering refreshing, non-alcoholic beverages crafted with real, farm-fresh ingredients and no artificial flavors, preservatives, or additives. Each brew is designed to be light, clean, and rich in antioxidants, with less sugar and more flavor for gut-conscious and flavor-curious consumers. The brand highlights regional Indian taste profiles, balancing great flavor with thoughtful nutrition. SBOOCH is positioned as a versatile drink for work, social occasions, and everyday guilt-free enjoyment, inviting people to be part of #TheSboochCulture.

Role Description: The Brand and Business Development Specialist is a full-time, on-site role based in Mumbai. This role focuses on strengthening the SBOOCH brand and driving business growth through strategic initiatives and relationship-building. Day-to-day responsibilities include

#Developing and executing brand strategies, #Managing brand positioning and messaging across channels, and supporting marketing campaigns and promotions.
#The specialist will identify and pursue new sales opportunities, build and maintain partnerships with retailers, cafés, and other stakeholders, and monitor market trends and competitor activities.
#The role also involves conducting regular performance analysis, generating reports, collaborating with cross-functional teams, and representing SBOOCH at events, tastings, and activations.

Qualifications:

• Strong Brand Strategy and Brand Management skills, with experience building and maintaining consumer brands.
• Proficiency in Branding and Communication, including clear, engaging messaging across digital and offline touchpoints.
• Sales experience with the ability to identify opportunities, pitch effectively, and nurture long-term business relationships.
• Demonstrated ability to work collaboratively with marketing, operations, and leadership teams to execute growth initiatives.
• Comfort with data analysis, reporting, and performance tracking using basic business and productivity tools.
• Previous experience in FMCG, beverage, or health and wellness sectors is an advantage.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Self-driven, detail-oriented, and able to thrive in a fast-paced, entrepreneurial environment.