Brand Associate

About GUS Education India (GEI)

 GUS Education India (GEI) is the education arm of Global University Systems, a leading European Education conglomerate. Established in 2017, GEI boasts a portfolio of over 35 Institutions and collaborates with prestigious universities and institutions worldwide, offering educational services that enhance their operations and impact

Job description

Job Purpose

The Brand Associate is responsible for ensuring timely deliverable of marketing assets, campaigns and reports that will help shape and execute comprehensive marketing strategies that elevate brand awareness, drive customer engagement, and ultimately contribute to the company's growth and financial performance. This position is key in fostering a strong brand identity and ensuring cohesive messaging across all marketing platforms.

Work Mode:

• Mon - Fri : Work from Office (WFO) - 12:30PM to 9:30PM IST

Key Skills

• 4 - 6 Years of Proven experience in marketing, brand management or related roles.
• Excellent verbal and written communication skills with the ability to create clear, engaging brand communications.
• Highly organized and detail-oriented, with strong project coordination and time management skills.
• Understanding of basic marketing and branding principles.
• Experience with social media platforms, digital marketing, and email marketing tools is preferred.
• Proficient in Microsoft Office Suite, digital marketing platforms, social media management tools, and AI-powered tools (e.g., ChatGPT, Canva AI) to enhance productivity and content creation.
• Strong analytical and reporting skills, with the ability to monitor campaign performance, prepare marketing reports and dashboards, and generate actionable insights for continuous improvement.
• Ability to interpret marketing data, identify trends, and make data-driven recommendations to support brand growth and campaign optimization.

Key Accountability

Actions

Brand Strategy Support

• Assist the Brand Manager in developing and implementing comprehensive brand strategies.
• Conduct preliminary market research to support strategic decisions, focusing on consumer insights, market trends, and competitor activities.

Brand Planning and Execution

• Help prepare brand plans and marketing campaign proposals.
• Coordinate with internal teams to ensure successful execution of brand campaigns and projects.
• Ensure brand guidelines are consistently applied across all marketing materials.

Brand Identity and Messaging

• Support the creation and maintenance of brand assets including visual and messaging components.
• Collaborate with design and content teams to develop visually appealing and effective brand materials.

Product Launches and Promotions

• Assist in coordinating product launches, including developing promotional materials and communication strategies.
• Track and report on promotional campaign effectiveness.

Cross-Functional Collaboration

• Work closely with marketing, sales, and product development teams to ensure cohesive brand messaging.
• Support interactions with external agencies and vendors for brand initiatives

Administrative and Reporting Tasks

• Maintain and update internal brand documentation and trackers.
• Regularly monitor and report on key performance indicators (KPIs) for brand initiatives.

Performance Measurement

• Establish key performance indicators (KPIs) to measure the success of brand initiatives.
• Analyze and report on the performance of marketing campaigns, brand awareness, and consumer perceptions.

Market Analysis

• Stay informed about industry trends, market dynamics, and competitor activities.
• Conduct regular market analysis to identify opportunities and potential challenges.