Brand Associate

Job Description: Brand Associate

Company: Hector Beverages (Makers of Paper Boat)

Location: Bengaluru (Work-from-Office)

About Hector Beverages

At Hector Beverages, we don't just make drinks; we bottle memories. Since 2009, we've been on a mission to bring back the authentic tastes of the Indian childhood—from Aamras to Jaljeera—using only the best ingredients and a lot of heart. We are a fast-growing, scale-up organization that values honesty, creativity, and a roll-up-your-sleeves attitude. If you are someone who finds the magic in spreadsheets and the story in data, you belong with us.

Role Overview:

As a Brand Executive, you will be the bridge between brand vision and market reality. It's a high impact role that requires a surgical focus on Data Analytics and Stakeholder Management.

You will work closely with Brand Managers and Category heads across portfolios to track performance, manage internal stakeholders and ensure that our brand remains a household favorite across India.

You are the custodian of the Paper Boat experience, ensuring every campaign is backed by solid numbers and every partner is aligned with our unique voice.

Key Responsibilities

1. Market & Sales Intelligence

• Data Synthesis: Design and maintain advanced tracking systems to monitor brand performance across diverse GT and OT markets.

• Actionable Insights: Prepare comprehensive data sets for market and sales intelligence.

• Automation: Utilize VBA Macros to streamline recurring reports, ensuring the leadership team has real-time visibility into the data.

2. Stakeholder Coordination & Enablement

• Cross-Functional Synergy: Act as the primary liaison between the Sales and Supply Chain teams.

• Stock Management: Closely monitor inventory levels to ensure the movement of stocks is synchronized with sales forecasts and promotional cycles, ensuring supply and movement of stocks are happening on time.

3. Brand Activation and Vendor Management

• Execution Oversight: Lead the ground-level execution of brand activations and BTL activities.

• Partner Management: Onboard and manage external agencies and vendors, maintaining strict control over timelines, quality, and budgets. The Ideal Candidate We are looking for a gritty, detail-oriented professional who has survived and thrived in the traditional FMCG.

4.Experience: 3–4 years of experience within a Traditional FMCG setup.

Experience with FMCG General Trade (GT) dynamics is needed.

• Technical Mastery: High Excel proficiency is required. You must be comfortable building complex spreadsheets and writing Macros to automate workflows.

• Mindset: A proven go-getter who has seen business scale and understands the discipline required to maintain growth in a competitive market.

• Diligence: Exceptional attention to detail; you are the type of person who spots a data discrepancy before it becomes a problem.

Mindset & Traits

• Relentless Resourcefulness: You find a way to get things done, even when the brief is unstructured.

• Authenticity: You resonate with the Paper Boat philosophy of simplicity and nostalgia.

• Speed & Accuracy: You understand that in FMCG, being right is good, but being right and fast is better.

What's in it for you

• A front-row seat in a company that is redefining the Indian beverage landscape.

• The chance to work with some of the sharpest minds in the FMCG industry

Explore more: www.paperboatdrinks.com | LinkedIn