Brand Associate- F&B (Hospitality background only)

Company: Kofteci Foodkrafts Private Limited

Location: Corporate Office, Koramangala, Bangalore

Department: Marketing / Brand

Industry: Food & Beverage / Restaurants

Employment Type: Full-Time

Job Title: Brand Associate/ Senior Brand Associate

We are looking for a creative, energetic, and execution-focused Brand Associate to support the growth and day-to-day brand activities of our F&B brands.

The role will support brand campaigns, outlet marketing, social media, events, collaborations, customer engagement, and on-ground activations. The ideal candidate should understand the restaurant business, have good communication skills, and be comfortable working closely with Operations, Creative, Digital Marketing, and external partners.

Key Responsibilities

• Support the planning and execution of brand campaigns, promotions, and marketing activities.
• Assist in maintaining monthly brand and marketing calendars.
• Coordinate with creative and digital teams for social media content, campaigns, shoots, and promotions.
• Support outlet-level marketing activities to increase footfall, customer engagement, and sales.
• Coordinate with influencers, food bloggers, media partners, and brand collaborators.
• Assist in planning and executing events, launches, seasonal campaigns, and special promotions.
• Visit outlets regularly to ensure proper implementation of brand communication and marketing activities.
• Coordinate with Operations teams to ensure smooth execution of campaigns at outlet level.
• Support new outlet launches and local-area marketing activities.
• Conduct competitor research and identify new F&B marketing trends and opportunities.
• Monitor customer feedback, online reviews, and social media interactions.
• Coordinate with vendors, photographers, printers, agencies, and other marketing partners.
• Ensure all brand communication and promotional materials follow the approved brand guidelines.
• Track campaign execution, footfall, engagement, and other relevant marketing metrics.
• Prepare weekly and monthly activity reports and campaign trackers.
• Assist in managing marketing materials, promotional assets, and outlet branding requirements.
• Support the Brand Manager in day-to-day brand management and special projects.
  
  

Required Skills

• Good understanding of F&B, restaurant, and consumer brands.
• Strong communication and coordination skills.
• Creative thinking with strong execution ability.
• Good understanding of social media and digital marketing.
• Strong organizational and time-management skills.
• Ability to coordinate with multiple teams and vendors.
• Good knowledge of Instagram, Facebook, Google, and basic marketing tools.
• Strong attention to detail and ability to manage multiple activities simultaneously.
• Willingness to travel to outlets and work during events or activations when required.
• Passion for food, restaurants, hospitality, and brand building.
  
  

Qualification & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, Hospitality, or a related field.
• 2–4 years of experience in Brand Marketing, Marketing, F&B, Hospitality, Restaurants, FMCG, or a related industry.
• Prior experience in F&B/Restaurant marketing is preferred.
• Candidates with strong on-ground marketing and campaign execution experience will be preferred.
  
  

Key Performance Areas (KPIs)

• Brand campaign execution
• Outlet marketing and footfall support
• Campaign and activation completion
• Social media and customer engagement support
• Influencer and collaboration coordination
• Brand standard implementation
• Timely reporting and campaign tracking
• Support for new outlet launches and promotions