Brand and Growth Manager

Full-time role from Office located in Powai

Key Responsibilities:

1. Digital Marketing Strategy & Lead Generation

• Develop and execute integrated digital campaigns (organic + paid) across platforms like Google, LinkedIn, Instagram, YouTube, and email.
• Drive lead generation through organic and paid campaigns, retargeting, email marketing, and landing pages.
• Track campaign performance and use insights to improve engagement, traffic, and conversions.

2. Social Media Management

• Own and manage Silver Brooks' presence on LinkedIn, Instagram, and Facebook.
• Plan and publish regular content, including posts, reels, stories, and engagement activities
• Develop content around training programs, client engagements, industry events, and brand-building initiatives.
• Monitor platform insights and engagement metrics to refine strategy.

3. Brand & Corporate Communication

• Create and enhance proposals, pitch decks, brochures, company profiles, case studies, mailers, flyers, and other marketing collateral.
• Translate text-heavy business content into structured, visually engaging communication.
• Ensure consistency in branding, typography, layout, imagery, and messaging across all communication.
• Develop reusable templates and presentation formats for use across teams.

4. Marketing & Event Communication

• Create emailers, campaign creatives, digital banners, and promotional communication.
• Support summits, events, and client initiatives with relevant marketing and on-ground branding material.
• Adapt campaign concepts across multiple communication formats while maintaining brand consistency.

5. Website and SEO Support

• Collaborate with internal stakeholders to improve website visibility, user experience, and conversion flow.
• Provide strategic suggestions for on-page SEO content, keywords, and layout enhancements to improve Google ranking.
• Coordinate website content updates, banners, and landing pages in alignment with ongoing campaigns.
• Prepare periodic reports and recommend improvements based on performance data.