Brand And Creative Manager

TruKKer is looking for a Brand & Creative Manager who owns the brand end-to-end and builds everything with their own hands design, content, video, and creative for campaigns. This is not a supervisory or strategy-only position. You will be the person designing the creative, writing the copy, shooting and editing the video, and shipping it on deadline.

We are looking for a hustler with high ownership. Someone who takes a brief, runs with it, and comes back with finished work not questions about who else is going to do it. If you need a team under you to deliver, this is not the role.

Key Responsibilities

Brand Ownership

• Own and protect TruKKer's brand identity across every channel, market, and touchpoint
• Build and maintain brand guidelines; ensure consistency across sales decks, digital, print, signage, fleet branding, and internal collateral
• Translate business and commercial priorities into clear brand and creative direction

Design & Creative Production

• Design all marketing creatives in-house: social media assets, paid ad creatives, landing pages, email templates, banners, brochures, sales collateral, event and trade-show material
• Produce pitch decks and presentations for sales, leadership, and investor use
• Deliver multiple creative formats and variants for testing, at campaign speed

Content

• Write and produce content across channels — social posts, ad copy, website copy, case studies, email campaigns, and internal communication
• Build and run the content calendar
• Develop brand storytelling that works for a B2B logistics audience: shippers, enterprise clients, and transporters

Video & Motion

• Script, shoot, edit, and deliver video content for the company — corporate films, product and platform explainers, customer testimonials, social-first video, event coverage, and internal/recruitment videos
• Produce motion graphics and animated assets for paid and organic campaigns

Campaign, Ads & Lead Performance Support

• Build creative for paid campaigns across Meta, Google, and LinkedIn
• Track how creatives and campaigns are performing — reach, engagement, click-through, cost per lead — and report it clearly
• Run creative A/B tests and use the results to improve the next round of assets
• Support lead-flow tracking and reporting: volume, source, quality, and movement through the funnel, in coordination with sales and marketing
• Help document and tighten the process from campaign launch to lead handover

Flexibility & Business Support

• Take on additional responsibilities as business needs change — this is a fast-moving environment and the scope of this role will evolve
• Support other teams (sales, HR, operations, leadership) with creative and content requirements as required
• Manage external agencies, freelancers, printers, and production vendors when the work needs to be outsourced

AI-First Expectation

This role requires aggressive, daily use of AI tools. We expect you to produce more and move faster than a traditional designer by using AI as a core part of your workflow, not as an occasional experiment.

• Use AI image, video, and design tools (Midjourney, Firefly, Runway, Sora, Veo, Canva AI, Adobe Generative Fill, or equivalents) to generate, iterate, and scale creative output
• Use AI for copywriting, scripting, ideation, storyboarding, and content repurposing
• Use AI to speed up editing, upscaling, background work, voiceovers, subtitling, and localisation
• Stay ahead of new tools and bring them into the workflow without being asked

In the interview you will be asked exactly which AI tools you use, how you use them, and to show work you produced with them.

What We're Looking For

Must have

• 6 to 10 years of hands-on brand, design, and creative experience — agency or in-house
• A strong portfolio showing real, shipped work: brand identity, campaign creatives, and video
• Full command of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and Figma or Canva
• Proven video capability — you can shoot and edit, start to finish, on your own
• Strong copywriting and content skills in English
• Working understanding of paid digital campaigns and the ability to read and report performance data
• Demonstrated aggressive use of AI tools in creative production
• High ownership: you deliver what you commit to, on time, without follow-up
• Comfortable working as a single-person creative function and managing multiple projects at once

Good to have

• B2B, logistics, supply chain, or tech experience
• Experience in GCC markets
• Exposure to HubSpot, Zoho, Salesforce, or similar CRM/lead tools
• Photography skills

Who This Role Is Not For

We would rather be direct and save everyone's time.

• If you expect a team or an agency to execute while you direct, this is not the role
• If you see requests outside your job description as "not my work", this is not the role
• If you need repeated follow-ups to close a task, this is not the role
• If you are not actively using AI in your creative work today, you will struggle here

Application Requirement

Shortlisting will be based on your portfolio, not your CV alone. Please share:

1. Your portfolio or showreel link
2. Two to three examples of creative work you produced using AI tools, with a short note on which tools you used and how
3. One video you personally scripted, shot, and edited