Brand and Content Lead

The candidate will have responsibilities across the following functions:

Brand Narrative and Messaging:

• Own the articulation and evolution of Marzi's brand narrative.
• Translate the brand philosophy into clear messaging frameworks.
• Ensure consistency of voice across content, campaigns, and communication.
• Shape narrative direction for major initiatives including events, travel, and community programs.

Content Strategy and Production:

• Content will be a core growth lever for Marzi. The leader will build ahigh-output content engine.
• Responsibilities include: Defining content themes and storytelling pillars.
• Leading production of high-frequency content across formats.
• Overseeing event, community, and travel content pipelines.
• Building repeatable systems for content capture and distribution.
• Ensuring content reflects Marzi's premium positioning and emotional appeal.

Creative Production:

• Lead the design and video function responsible for visual execution.
• Responsibilities include: Setting creative direction for campaigns and brand assets.
• Ensuring strong visual consistency across all touchpoints.
• Creating structured workflows for briefs, production, and delivery.
• Maintaining quality across graphics, videos, and event assets.

Social Media and Distribution:

• Own Marzi's social presence and digital storytelling.
• Responsibilities include: Developing a strong social media content strategy.
• Driving consistent content publishing and distribution
• Growing reach, engagement, and community participation.
• Ensuring social media reflects Marzi's brand tone and positioning.

AI and Modern Content Tools:

• The brand and content function must operate with modern AI-enabled workflows.
• The leader is expected to: Actively use AI tools for content generation, ideation, editing, and production.
• Build AI-assisted workflows to increase creative output and speed.
• Continuously experiment with emerging tools in design, video, and content.
• Enable the team to adopt productivity tools that improve quality and scale.
• Comfort and curiosity with AI-driven creative workflows are a mandatory requirement for this role.

Core Leadership Responsibilities

• The leader must bring clarity, speed, and structure to the brand and content function.
• Key expectations: Build a structured operating model across brand, content, creative, and social teams.
• Enable teams to execute efficiently with clear briefs and priorities.
• Make fast creative decisions that unblock teams.
• Deliver campaigns and assets reliably against timelines.
• Build a scalable content production engine.