Brand Alliances & Partnerships Role - FMCG Sector

Role: FMCG Brand Alliances & Partnerships

Location: Noida

Exp: 3 - 7 years

About Paytm: Paytm is Indias leading mobile payments and financial services distribution platform, and a pioneer of the QR payments revolution. Our mission is to bring half a billion Indians into the mainstream economy through technology, empowering both consumers and businesses at scale.

Role Objective:

Drive high-impact brand alliances for Paytms consumer platform by building strategic partnerships with leading FMCG brands. The role focuses on unlocking co-marketing opportunities, accelerating transaction growth, and driving user acquisition through innovative, scalable campaigns. You will own the full partnership lifecycle - from sourcing and deal-making to campaign execution and performance optimization.

Key Responsibilities:

- Strategic Alliances: Identify, onboard, and scale partnerships with top FMCG brands for co-branded digital campaigns.

- Ecosystem Expansion: Leverage and deepen brand relationships to drive multi-brand, multi-SKU integrations across geographies.

- GTM & Campaign Design: Co-create high-impact consumer propositions (cashbacks, rewards, bundled offers) to maximize conversions and payment volume.

- End-to-End Ownership: Manage the complete partnership lifecycle - outreach, negotiation, commercials, onboarding, execution, and post-campaign analytics.

- Growth & Optimization: Drive continuous improvement through data-led insights on CPT, conversion, and ROI.

Ideal Candidate Profile:

- Experience: 3 - 7 years in Brand Alliances, Partnerships, or Corporate Sales, preferably within FMCG or digital ecosystems.

- Network: Strong relationships with marketing, brand, or digital leaders across leading FMCG companies.

- Domain Expertise: Solid understanding of brand partnerships, co-marketing constructs, digital payments, checkout journeys, and B2B2C growth models.

Skillset:

- Strong negotiation and stakeholder management

- Storytelling and narrative building

- Analytical, data-driven decision-making

- Ability to bridge technology and business conversations