Brand Advocate

Core Responsibilities:

• Brand Performance & Analytics
• Analyze brand-level KPIs including traffic, conversion, AOV, content engagement, inventory performance, and returns to identify performance trends and opportunity areas.
• Independently extract and compile performance data using SQL, Excel, and web analytics tools to support brand diagnostics and opportunity identification.
• Leverage inputs from CSAT, reviews, Q&A, and competitive insights to recommend improvements to the online customer experience.
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment gaps, and competitive positioning.
• Support optimization of cross-sell, up-sell, and bundling strategies using data-driven analysis.

• Act as a key point of contact for assigned brand(s) regarding online SKU presentation and performance reporting.
• Contribute to presentations with supplier and merchandising partners by preparing insights, analysis, and supporting materials.
• Support execution of strategic initiatives by aligning data insights with merchant and supplier priorities.

• Ensure new and promotional items are optimized by validating data accuracy and monitoring performance.
• Assist in creating project plans and align with cross-functional teams to drive execution of assortment updates and content enhancements.
• Identify customer experience improvement opportunities across search, browse, and product content presentation.

I. Required Skill Set

Technical Skills (Advanced Application)

• Advanced Excel proficiency
• Hands-on knowledge of SQL for data extraction and diagnostics
• Experience with Adobe Analytics or comparable web analytics platforms
• Experience with data visualization tools (Tableau, Power BI, or similar)
• Strong KPI development, funnel analysis, and root cause analysis capability

Functional Skills

• E-commerce and digital merchandising expertise
• Vendor management and supplier relationship leadership
• SEO and online content optimization knowledge
• Structured problem-solving and data-driven decision making
• Project planning and cross-functional execution

Leadership & Soft Skills

• Executive-level communication and presentation skills
• Ability to translate analytics into clear business narratives
• Strong stakeholder management and influence skills
• Proven ownership mindset with measurable results
• Ability to lead effectively in dynamic environments