Branch Sales Manager

job Responsibilities(JR) Actionable Acquisition and Value Build Up 

• Work on CA NAV Enablers and catchment for acquisition of Current Accounts 
• Acquisition of 6 Self Sourced Current Accounts (LG=LC) on monthly basis 
• Acquisition of NAV AMB of Rs 10 Lac in Metro / Rs 7.5 Lac in Non Metro location on monthly basis. Ensure overall value enhancement from the self sourced customer 
• Achievement of new acquisition value and number plan for retail current accounts for the branch. (responsibility on new acquisition plans/product mix etc. will be basis the acquisition model) 
• Cross Sell 3 Retail Asset per month 
• Cross Sell Business Asset (LAP,EEG,BBG,ECG)/ Business Loan worth Rs 25 Lakhs per month 

Current Account Quality & Hygiene  

• Responsible for quality of Self sourced Accounts 
• AQB maintenance in self sourced accounts  
• Maintain quality benchmarks for Activation / balance maintenance / Digital Activation & Family Banking. 
• Responsible to ensure Customer On-boarding/Process Adherence/Supervisory Reviews/Joint Calls, with adherence to Bank policies and guidelines such as KYC & AML/reduction of FTNR 
• Understanding the customer business and prepare customer profiler 
• Maintain continuous customer engagement through customer visits / contacts and proactive resolution of customer issues / queries. 

Product and Market Penetration 

• Focusing on Profile-based selling’ approach, for cross - sell of value added products/services 
• acquisition of new to bank liability customer– through Enablers / referrals / Catchment Visits 
• Support catchment profiling for the branch for CA potential with the help of branch / sales team 
• Regular conduct activities in catchment area for lead generation for current  accounts , have joint activities with other Asset departments for lead generation. 

Customer Engagement 

• Engaging with Self Sourced Customers to increase balances and Product Penetration 

Digitalization 

• Activating self sourced customers on Digital Platforms – CBX/E-Net/Net-Banking/Mobile Banking / Payment Gateway / ME / CMS / BillPay 
• Ensure 75% of Self sourced accounts are digitally active 

Operations 

• Ensure forms are filled properly and processes within TAT