Bhanzu - Performance Marketing Manager

Performance Marketing Strategy:

- Define and own Performance Marketing strategy across paid channels aligned with growth, revenue, and enrollment goals.

Campaign Management:

Manage campaign setup, optimization and scaling, including:

1. Keyword research

2. Audience targeting

3. Bidding

4. Budget management

- Work with creative/content teams on ad copy, creative assets, landing pages and A/B/multivariate testing.

- Implement and monitor tracking and analytics, including Google Analytics, conversion pixels, attribution and conversion tracking.

Performance Monitoring:

- Monitor key metrics such as:

1. CPL - Cost per Lead

2. ROAS - Return on Ad Spend

3. CPA - Cost per Acquisition

4. Quality Score

5. CTR - Click-Through Rate

- Analyze funnel data, identify bottlenecks, develop test hypotheses and iterate quickly.

- Forecast, allocate and reallocate budgets across channels/campaigns based on performance.

- Stay updated on industry trends, Google Ads policies, platform changes, bidding and automation tools.

- Collaborate with Growth, Product, Creative and Operations teams to align acquisition with onboarding and retention.