BD & Sales- Influencer Marketing

AdCrest is looking for a Business Development Manager (IM) to drive revenue for our creative and digital vertical.

ABOUT BRANDCREST HOLDINGS

BrandCrest Holdings is a diversified business group building agile, high-impact brands across India's evolving business landscape through two verticals:

→ AdCrest: An ATL-led Integrated Advertising Agency that plans and executes large-scale campaigns across Outdoor, Transit, Cinema, Radio, Retail, and Digital OOH media. When campaigns demand it, AdCrest integrates BajuGali (BTL & on-ground) and TrendLabs (Creative & Digital) under a single campaign ownership model.

→ FinCrest: Financial advisory, tax consulting, virtual CFO & compliance solutions for startups and enterprises.

ROLE DETAILS

• Location: JP Nagar, Bengaluru (On-site)
• Type: Full-Time
• Experience: 3 to 4 years in influencer marketing sales or business development
• Education: Bachelor's / Master's in Marketing, Business, Communications, or a related field

WHAT YOU'LL OWN

Client Acquisition:

• Identify and target potential clients (brands, D2C companies, agencies) looking for influencer and creator-led marketing solutions.
• Build a strong pipeline through LinkedIn outreach, email campaigns, and industry-specific targeting.
• Develop and execute prospecting strategies within defined market segments and category verticals

Consultative Influencer Marketing Selling:

• Understand clients business goals, brand positioning, and target audience to identify the right influencer marketing approach.
• Offer customized solutions across Influencer Discovery & Vetting, Content Collaborations, Brand Ambassadorships, UGC (User-Generated Content), Affiliate & Performance-based Influencer Campaigns, and Platform-specific Creator Strategies (Instagram, YouTube, LinkedIn, etc.).
• Provide strategic recommendations backed by influencer trends, creator economy insights, engagement analytics, and market data

Relationship Building:

• Build and maintain long-term client relationships through continuous engagement.
• Serve as a trusted influencer marketing advisor, conducting periodic campaign performance reviews and proposing upsell opportunities (larger creator rosters, always-on ambassador programs, multi-platform expansion).
• Ensure high client satisfaction through proactive communication and timely issue resolution.

End-to-End Sales Process Management:

• Own the full sales lifecycle from lead qualification, needs assessment, and proposal development to pitch, negotiation, and closure.
• Coordinate with internal creator/content teams to create data-driven proposals, influencer mapping decks, and performance projections.
• Maintain accurate documentation of all sales activities in the CRM

Market Research & Competitive Intelligence:

• Stay current with influencer marketing trends, creator economy shifts, platform algorithm updates, and emerging content formats.
• Track rising creators, niche communities, and category-relevant influencers to proactively pitch fresh opportunities to clients.
• Analyze competitive strategies and emerging influencer marketing tools/platforms to provide clients with forward-focused insights

Cross-functional Collaboration:

• Work closely with the influencer/creator management, content, and account management teams to build holistic influencer marketing strategies.
• Ensure campaigns align with client goals, whether brand awareness, community building, lead generation, or performance-driven KPIs (reach, engagement, conversions, sales)

Sales Targets:

• Consistently achieve and exceed individual and team sales targets.
• Take full ownership of revenue generation and contribute to the company's business growth.

SPECIFICATIONS

Qualification: Bachelor's or Master's degree in Marketing, Business, Communications, or a related field

Experience: 2-3 years of experience in sales with a strong focus on digital marketing solutions.

Experience with agencies or Influencer Marketing firms is an added advantage.

WHAT MAKES YOU THE RIGHT FIT

• Excellent communication and interpersonal skills
• Basic knowledge of ATL and BTL advertising services
• Ability to work independently and as part of a team
• Strong customer service mindset

WHAT WE OFFER

• ESOPs
• Mentorship from industry leaders
• Flexible working hours
• Health & Accidental Insurance
• Travel & Expense Reimbursement
• Compensatory Offs
• Company Retreats & Team Building Events
• Networking & Conference opportunities
• Structured Job Training
• Refreshments & Parking
• Open & Transparent Work Culture
• Client Perks & Benefits