BD Executive- Organic Lead generation and Client outreach
NOIR & BLANCO | Shopify Plus Agency · Delhi · onsite · Posted 42d ago
About a minute. You'll make an account on the way through.
About this role
Job Title: BD Executive- Organic Lead generation and Client outreach
Location: New Delhi (In-office)
Experience: 2–3 years
Type: Full-time
About Us
NOIR & BLANCO is a performance marketing agency specialising in Google Ads for D2C ecommerce brands across India. We work with brands in jewellery, fashion, home decor, skincare, and lifestyle categories — managing Shopping campaigns, Search ads, and full-funnel Google strategies that drive measurable revenue growth.
We're a small, high-output team. Everyone here owns their work, thinks like a strategist, and executes like a specialist.
Key Responsibilities
1. Organic Lead Generation
* Research and identify potential international fashion brands, designers, boutiques, retailers, private labels, e-commerce brands, and sourcing companies.
* Generate leads organically through:
* Fashion directories and industry platforms
* Brand websites
* Trade associations and business directories
* Other relevant online sources
* Identify the right decision-makers such as Founders, Designers, Creative Directors, Production Managers, Sourcing Managers, Buyers, and Procurement Heads.
* Build and continuously update a structured database of qualified prospects.
* Collect relevant information including company name, website, contact person, designation, email, phone/WhatsApp where available, social media handles, product category, location, and business potential.
2. Should be proficient in using tools like Apollo, Contact out, Linkedin Sakes navigator, etc
3. Client Outreach
* Conduct personalized cold outreach through email, LinkedIn, Instagram, WhatsApp and other relevant channels.
* Develop outreach messages based on the prospect's brand, product range, aesthetic, price positioning, and manufacturing requirements.
* Introduce NOIR AND BLANCO and communicate our manufacturing capabilities effectively.
* Follow up consistently with prospects without being overly aggressive.
* Handle initial queries and coordinate with the senior BD/sales team for qualified opportunities.
4. Prospect Qualification
* Understand the prospect's:
* Product category
* Manufacturing requirements
* Order quantities
* Target markets
* Price positioning
* Fabric requirements
* Embroidery/customization requirements
* Current sourcing/manufacturing setup
* Qualify leads based on their potential business value and likelihood of conversion.
* Prioritize high-potential prospects for further engagement.
5. Lead & CRM Management
* Maintain an accurate record of all leads and communication.
* Track:
* New leads generated
* Outreach completed
* Responses received
* Follow-ups
* Meetings/calls
* Sample inquiries
* Quotations
* Orders/conversions
* Ensure no qualified lead is lost due to missed or delayed follow-ups.
* Provide regular reports on lead-generation and outreach performance.
6. Relationship Building
* Build long-term relationships with prospective and existing international clients.
* Maintain professional communication throughout the sales cycle.
* Stay updated on prospects new collections, launches, hiring, expansion, and other business developments that may create manufacturing opportunities.
- * Re-engage dormant or previously contacted prospects with relevant and timely communication.
Ideal Candidate
We are looking for someone who:
* Doesn't wait for leads to come in but actively finds opportunities.
* Can look at a e-commerce or brand and quickly understand whether it could be a potential NOIR AND BLANCO client.
* Knows how to find the right person to contact within a company.
* Can write a personalized message instead of sending generic templates.
* Is comfortable with cold outreach and follow-ups.
* Has a strong sense of ownership and takes responsibility for converting prospects into opportunities.
* Is commercially driven and motivated by achieving measurable results.
Sourced from foundit