BCCL - Senior Manager - Performance Marketing

Role Overview:

TimesPro is looking for a result-oriented and data-driven professional to lead performance marketing initiatives for Online and Distance Learning programs. The role will focus on generating high-quality leads through digital channels, optimizing campaign performance, and driving enrolment growth across university and edtech partnerships.

The ideal candidate should have hands-on experience in paid media campaigns, lead generation funnels, analytics, and marketing automation within the education or edtech industry.

Key Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across platforms including Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube / Affiliate / Lead Aggregator Platforms

- Drive lead generation for Online Degree, Executive Education, and Distance Learning programs

- Manage CPL, CAC, ROAS, and overall campaign performance metrics

- Coordinate with internal sales, counselling, and CRM teams to improve lead quality and conversion ratios

- Monitor daily campaign performance and prepare MIS/reporting dashboards

- Optimize landing pages, ad creatives, audience targeting, and remarketing campaigns to improve conversions

- Work closely with creative and content teams for campaign assets, communication, and promotional strategies

- Handle budget planning, allocation, and utilization across campaigns and channels

- Ensure proper lead tracking through CRM/SFDC and marketing automation platforms

- Conduct competitor benchmarking and market analysis for new campaign opportunities

- Manage relationships with agencies, media partners, and affiliate vendors

- Support university partner campaigns and admission season launches

Required Skills & Competencies:

- Strong understanding of Digital Performance Marketing and Lead Generation

- Hands-on experience with Google Ads Manager, Meta Business Manager, Google Analytics (GA4), and Google Tag Manager

- Strong analytical and reporting skills

- Understanding of lead funnels, attribution models, and conversion optimization

- Experience in education/edtech marketing preferred

- Excellent communication and stakeholder management skills

- Ability to work in a fast-paced, target-driven environment

Qualification & Experience:

- MBA / PGDM in Marketing or related field preferred

- 9 - 12 years of experience in Performance Marketing / Digital Marketing

- Prior experience in Online Education, EdTech, Distance Learning, or Higher Education industry preferred

Key KPIs:

- Lead Volume & Lead Quality

- Cost Per Lead (CPL)

- Conversion Rate

- ROAS & Campaign Efficiency

Location: Mumbai, Andheri East (On-Site)