Banquet Sales Manager

Job Title: Banquet Sales Manager

Department: Sales & Business Operations

Sub-Department: Sales & Business Operations

Location: Delhi

Position Summary

The Banquet Sales Manager is responsible for soliciting and securing future business for the venue in assigned market areas. The role focuses on maximizing revenue, maintaining sales targets, and ensuring exceptional customer service. The incumbent will handle banquet and event inquiries, negotiate rates, coordinate event planning, and build strong client relationships with key corporate decision-makers.

Essential Roles & Responsibilities

• Handle and convert Meetings, Events, and Group inquiries effectively.
• Plan and coordinate events in collaboration with clients, ensuring seamless execution.
• Present and sell available banquet/event options to clients to the highest standards.
• Conduct proactive sales activities, including calls, emails, client meetings, and site inspections.
• Arrange and conduct hotel/venue show rounds for prospective clients.
• Administer and execute all planned events with attention to detail.
• Negotiate event spaces, dates, and rates to meet booking targets, focusing on off-peak business.
• Identify need periods and implement strategic sales initiatives to drive business during low-demand phases.
• Develop and promote banquet/event packages to attract conference and repeat business.
• Participate in trade shows, travel fairs, and promotional events to expand business opportunities.
• Manage business bookings, record denials, and handle network referrals effectively.
• Make commercial decisions to maximize MICE (Meetings, Incentives, Conferences, and Exhibitions) revenue daily.
• Stay updated through industry education, trade groups, and training programs.
• Foster repeat business by delivering outstanding customer service and maintaining strong client relationships.
• Regularly update and manage online meeting partner platforms, ensuring accuracy of content, images, and offers.
• Review future booking availability to identify high or low demand periods and adjust sales strategies accordingly.
• Accurately record all inquiries and details in the Event Enquiry System.
• Drive direct business through digital marketing and advertising initiatives.
• Identify and develop new business avenues to increase banquet and event bookings.
• Assist in the preparation and monitoring of departmental sales reports and budgets.
• Perform any other duties as assigned by management within the scope of the role.

Reporting Relationship

Reports to: Director Sales

Qualifications, Experience & Attributes

Qualifications:

• Bachelor's Degree in Hotel Management (Preferred)

Experience:

• 5–7 years of relevant experience in a 4/5-star hotel or a luxury/premium banquet or catering organization.

Knowledge:

• Proficiency in MS Office Suite
• Understanding of Management Information Systems (MIS)

Skills:

• Excellent Communication and Interpersonal Skills
• Strong Market Research and Negotiation Abilities

Attributes:

• Goal-Oriented and Self-Motivated
• Positive Can-Do Attitude
• Pleasing Personality and Professional Disposition