Band Marketing

Company : Client of Adecco -Taiwan based MNC

Title: Sr.Brand Manager

Experience : 6-12years

Location:Bangalore

This role bridges global brand strategy and local market execution, strengthening company's leadership across Data Centers, Power Electronics, Industrial Automation, EV Charging, and Energy Infrastructure.

Key Responsibilities

1. Brand Strategy, Architecture & Governance

Own and execute India brand strategy, aligned with global brand architecture and governance frameworks

Act as the brand guardian, ensuring consistency across visual identity, tone of voice, messaging, and customer experience

Localize global campaigns and narratives for Indian market relevance without compromising brand integrity

Drive internal brand understanding and adoption across sales, product, channel, and leadership teams

2. Brand Positioning & Market Differentiation

Strengthen positioning as a trusted, technology-led, and sustainability-driven solutions partner

Define clear brand positioning and value propositions across:

Data center power, cooling, and infrastructure

Industrial automation and smart manufacturing

EV charging and e-mobility

Energy efficiency and power electronics

Translate complex engineering and technology capabilities into customer-centric, outcome-driven brand narratives

3. Integrated Brand Campaigns & GTM Alignment

Lead integrated brand and visibility campaigns across digital, PR, events, partners, and owned channels

Align brand initiatives with go-to-market priorities, key verticals, and strategic accounts

Balance long-term brand building with near-term business and pipeline influence

Support major product launches and solution GTMs with strong brand storytelling

4. Thought Leadership & Sustainability Storytelling

Own thought leadership agenda around:

Energy efficiency and decarbonization

Sustainability and ESG

Digital infrastructure, resilience, and Industry 4.0

Develop executive positioning, keynote narratives, white papers, case studies, and industry viewpoints

Position leadership as credible voices in India's energy transition and digital growth story

5. PR, Events & Industry Presence

Lead brand presence at industry forums, trade fairs, customer events, and partner summits

Manage PR agencies for media relations, press releases, leadership interviews, and reputation management

Strengthening engagement with industry bodies, consultants, EPCs, system integrators, and ecosystem partners

Support crisis communication and brand risk mitigation in alignment with corporate communications

6. Stakeholder, Team & Global Collaboration

Act as a brand advisor to senior leadership and business heads

Partner closely with global brand and regional marketing teams for alignment and best-practice sharing

Manage, mentor, and develop brand and marketing team members

Lead agency ecosystem (creative, digital, PR, research) with strong governance and ROI discipline

7. Brand Analytics & Performance Management

Define and track brand health and effectiveness KPIs, including:

Brand awareness, consideration, and preference

Share of voice and brand perception

Campaign effectiveness and engagement

Use insights and market research to continuously refine brand positioning and messaging

Present brand performance dashboards and strategic recommendations to leadership