Bancassurance sales Manager

Role & responsibilities

Key Responsibilities1. Business Delivery

• Achieve assigned sales targets (NOP, Revenue, case count, product mix) through partner bank branches
• Drive Life Insurance penetration within mapped bank branches
• Focus on high-quality business acquisition and persistency

2. Partner Relationship Management

• Build and nurture strong working relationships with key stakeholders at partner banks
• Act as a single point of contact for the bank on all insurance-related matters
• Ensure alignment with partner bank priorities and identify growth opportunities

3. Sales Enablement & Capability Building

• Conduct regular training sessions for bank staff on life insurance products, sales pitches, and compliance
• Work closely with relationship managers/branch teams during customer meetings to drive closures

4. Branch Activation & Engagement

• Increase activation of mapped branches and improve productivity per branch
• Plan and execute joint sales activities, campaigns, and customer engagement initiatives
• Ensure regular branch visits and structured engagement with frontline teams

5. Pipeline & Lead Management

• Work closely with bank teams to generate quality leads and maintain a strong pipeline
• Track and monitor lead conversion ratios and take corrective actions
• Leverage data to identify opportunities for cross-sell and upsell

6. Governance & Compliance

• Ensure adherence to regulatory guidelines and company policies
• Maintain quality of sales and documentation standards
• Drive ethical sales practices across partner teams

7. Reporting & Review

• Provide regular updates on business performance, branch productivity, and sales funnel
• Analyze trends and take proactive actions to address gaps
• Participate in periodic reviews with internal and external stakeholders

Preferred candidate profile Experience

• 2- 8 years in Life Insurance / Bancassurance / BFSI Sales
• Strong experience in managing bank channel partnerships (preferably SIB, ESAF, Bandhan Bank, AU or similar institutions)
• Proven track record of achieving sales target