Backend Operations Executive
MSM Global Education · Gurugram · onsite · Posted 21d ago
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About this role
Job Description: Executive / Sr. Executive Backend Operations
Position Overview
The Executive / Sr. Executive Backend Operations will play a critical role in ensuring smooth functioning of MSM Unify’s Channel Partner Business Division. This role focuses on managing paperwork, coordinating lead flow, and facilitating seamless communication between channel partners and universities to support admission targets.
Key Responsibilities (KRAs)
- Paperwork & Documentation
- Handle admission-related paperwork, agreements, and compliance documentation.
- Maintain accurate records of student applications, consultant contracts, and university communications.
- Ensure timely submission and verification of required documents.
- Lead Flow Management
- Track, manage, and update student leads generated through channel partners.
- Ensure proper allocation of leads to consultants and monitor conversion progress.
- Generate periodic reports on lead status, pipeline health, and admission outcomes.
- Channel Partner Coordination
- Act as the backend support for channel partners, addressing queries and operational requirements.
- Provide partners with updated information on programs, admissions, and university requirements.
- Assist in onboarding new partners by managing backend processes and documentation.
- University Coordination
- Liaise with universities to ensure smooth admission processing and compliance.
- Coordinate with academic institutions for program updates, seat availability, and admission timelines.
- Support escalation management by resolving operational issues between partners and universities.
- Operational Efficiency
- Maintain CRM systems and backend tools to ensure data accuracy and transparency.
- Collaborate with internal teams to streamline workflows and improve turnaround times.
- Contribute to process improvement initiatives for better partner and student experience.
Qualifications & Experience
- 2–5 years of experience in backend operations, channel partner support, or education services.
- Strong organizational and documentation management skills.
- Familiarity with CRM tools, lead management systems, and MS Office Suite.
- Excellent communication and coordination abilities.
- Bachelor’s degree in Business, Commerce, or related field preferred.
Key Competencies
- Detail-oriented with strong multitasking ability
- Proactive problem-solving and coordination skills
- Data management and reporting proficiency
- Team collaboration and stakeholder management
- High accountability and process discipline
Impact of the Role
By ensuring efficient backend operations, this role will directly support MSM Unify’s channel partner ecosystem, enabling smooth admissions, stronger partner relationships, and achievement of annual admission targets.
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About MSM Global Education

MSM Global Education
Education & Training
750
employees
₹7.2L PA avg
Avg at MSM Global Education
About
MSM Unify is a company in the international education sector that employs innovative tech initiatives, which is backed by M Square Media (MSM) A Kelowna, BC, Canada based global EdTech major. We are an AI-powered international and domestic student recruitment platform that brings together the stakeholders of student recruitment domain, allowing them to work with us collaboratively to diversify students’ placements. We connect higher education institutions (HEIs) with top-tier agents and their students worldwide! We strive for people and community empowerment through education, technology, and partnerships with industry and the academia.
Through our SaaS platform, we help higher education institutions (HEIs) increase their international student enrollment by building global and in-country offices, managing agent networks, and providing personalized services for admissions, marketing, back-office support, process management, market entry and expansion, and recruitment automation.
The numbers reflect our industry leadership:
- Institutional presence in 24 countries and growing
- An affiliate network of over 4,500 agents in 65+ countries
- Direct partnerships, PPPs, and strategic alliance with nearly 270 institutions in Canada, US, UK, Australia, and 20 other leading destinations.
- We globally represent more than 1300 institutional campuses
We were a finalist at the Pioneer of the Year category of the prestigious Pioneer Award 2020. Our work has created meaningful, long-term impacts on institutional revenue and community transformation through international education, making us a Partner for Life and a Partner in Growth. Know more about us: https://www.msquaremedia.com.
MSM offers equal employment opportunities to all persons irrespective of their race, colour, ethnicity, religion, gender, sexual orientation, gender identity, national origin, age, marital status, physical or mental disability, parental status, housing status, genetic information, or source of income, in accordance with applicable federal, provincial, state, and equal employment opportunity laws of respective countries.
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