B2C Marketing Lead (IELTS & New Courses)

B2C Marketing Lead EdTech / IELTS

About Next Education India Pvt. Ltd.

We are looking for a results-driven B2C Marketing Lead to scale our IELTS online course business and lead marketing initiatives for new courses across multiple subject categories.

The ideal candidate will have 58 years of experience in B2C marketing, performance marketing, online course sales, or EdTech. The candidate should have strong expertise in customer acquisition, lead generation, conversion optimisation, marketing budget management, and revenue growth.

Key Responsibilities

• Develop and execute B2C marketing strategies to increase course enrolments and revenue.
• Plan and manage digital campaigns across Google Ads, Meta Ads, social media, and other digital channels.
• Lead marketing campaigns for IELTS preparation courses and improve paid enrolments.
• Develop go-to-market strategies for new course launches, including audience targeting, positioning, messaging, and promotions.
• Conduct market research and competitor analysis to identify growth opportunities.
• Manage marketing budgets and optimise CAC, CPL, ROAS, ROI, and lead-to-enrolment conversion rates.
• Collaborate with sales, admissions, counselling, academic, product, and content teams.
• Track campaign performance, prepare reports, and implement data-driven optimisation strategies.
• Drive qualified lead generation, enrolment growth, and revenue performance.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA in Marketing preferred.
• 58 years of experience in B2C marketing, preferably in EdTech, online education, test preparation, or digital learning.
• Hands-on experience with Google Ads, Meta Ads, social media marketing, and performance marketing.
• Proven experience in lead generation, customer acquisition, conversion optimisation, and online course sales.
• Strong understanding of CAC, CPL, ROAS, ROI, and marketing analytics.
• Experience in product launches and go-to-market strategy development.
• Strong analytical, communication, coordination, and problem-solving skills.

Preferred Experience

Experience in IELTS preparation, competitive exams, language learning, online education, and collaboration with inside sales or counselling teams.

Key Performance Indicators

• Qualified lead and paid enrolment growth.
• Achievement of course revenue targets.
• Improved lead-to-enrolment conversion.
• Efficient marketing spend and improved CAC and ROAS.
• Successful launches of new courses.

Compensation: Up to 8 LPA Fixed CTC + Performance-Based Incentives.

Location: Anywhere in India, subject to the company's work-location arrangement.

Interested candidates: Kindly fill the below GoogleForm: https://forms.gle/gt2Kp5uBaP9jpvHG7