B2C Lead Generation Manager

• Employment Type: Permanent                                
•  Location: Onsite (Gurgaon)
• Experience Required: 3+ Years                                 
• Eligibility: Graduate / MBA preferred
• Product/Team: Growth / B2C
• Openings: 1
• Compensation: ₹4-6 LPA

Azisly.ai : Building the future of Hiring

 Azisly is an AI-first career and hiring platform building the behavioral intelligence infrastructure for the future of hiring. Our mission is to create an intelligent system that understands candidates beyond resumes and helps organizations make better hiring decisions. Through AI-powered career coaches, we help candidates prepare for every stage of their interview journey. On the other side, our AI-native recruitment platform enables companies to discover, assess, and hire talent more intelligently and efficiently. We're a small, fast-moving team that believes speed, ownership, and AI-native execution create extraordinary products. Every team member works alongside modern AI tools that dramatically accelerate development, allowing us to build in days what traditionally took weeks. If you enjoy solving hard problems, taking end-to-end ownership, and building technology that can redefine how millions of people prepare for careers and how companies hire, Azisly is the right place for you. You'll work closely with the founder and core leadership, with the opportunity to shape both the product and the company from an early stage.

What you will do You will work on:

• Own B2C lead generation end-to-end — from audience discovery and campaign strategy to lead acquisition and conversion.

• Find the right audience and build high-intent customer segments for Azisly's student-focused products. • Plan, launch and optimize paid acquisition campaigns across Meta and LinkedIn.

• Test and iterate continuously across creatives, audiences, messaging, offers and landing pages to improve performance.

• Own the growth numbers — CPL, lead quality, CAC, conversion rates and monthly lead-generation targets.

• Work closely with the Sales team to improve lead follow-up, lead quality and lead-to-customer conversion.

• Build a repeatable and scalable B2C acquisition engine while identifying new channels and growth opportunities.

You will work directly with the founders and help shape the next generation of AI-native hiring and career products.

The Role

As a B2C Lead Generation Manager at Azisly, you will own one of the most important parts of our growth engine: turning online attention into high-quality leads and customers. You will be responsible for understanding our student audience, running performance campaigns, learning from the data and scaling what works. This is a handson growth role where execution, experimentation and commercial outcomes matter. You will work closely with the founders, marketing and sales teams to build a predictable acquisition engine for Azisly's B2C products.

Required Skills & Qualifications

Must-Have:

• 3+ years of experience in B2C Lead Generation, Performance Marketing or a closely related growth role.

• Strong hands-on experience running and optimizing Meta Ads and LinkedIn Ads.

• Proven experience with online customer acquisition and paid growth campaigns.

• Strong understanding of CPL, CAC, conversion rates, lead quality and campaign ROI.

• Experience managing performance against monthly lead-generation and acquisition targets.

• A data-driven, target-oriented and execution-focused approach to growth.

Bonus Points

• Experience working with student-focused, education, career or other consumer products.

• Experience with landing-page optimization, creative testing and conversion-rate optimization.

• Experience building acquisition funnels and collaborating closely with Sales on lead conversion.

Growth & Learning

Joining early means a high ceiling. You will have a direct line to the founders, real influence over growth and product decisions, and room to grow into senior growth and leadership scope as we scale. You will get the opportunity to own meaningful acquisition numbers, experiment rapidly and help shape how Azisly reaches and converts its next generation of users. We back people who take ownership — strong performers shape their own path here.

Application Process

Our process is short and respects your time — typically two to three stages depending on the role: an introductory conversation, a technical interview (which may include a short practical assignment), and a final conversation with the founder on scope and fit.

Interested candidates can apply by sharing:

• Updated Resume

• Relevant campaign / growth work, case studies or performance marketing portfolio (if available)

We are looking for someone who wants to help build an AI-native operating systems for hiring and career intelligence.