B2B Social Marketing Specialist

Safe Software is looking for a strategic and execution-driven B2B Social Marketing Specialist to join our team.

In this role, you will own and lead Safe Software's social media presence as a performance channel, not just a publishing function. You will build and execute industry vertical social strategy that directly supports pipeline generation, sales alignment, and market amplification across our FME platform.

You will be working closely with the Demand Generation, Sales, BDRs, Account Managers, and cross-functional marketing team members to accelerate the customer buyer journey through targeted, insight-driven social campaigns rooted in demand generation, growth marketing, and ABM principles. This is a high-impact, high-visibility role for a marketer who thinks strategically, acts with urgency, and measures everything.

We have an immediate opening and are excited to find the right candidate to join our team.

ABOUT THE TEAM

Our marketing team is dedicated to creatively and effectively communicating our brand's values and offerings. We aim to engage and connect with our target audience, driving brand awareness and business growth. Through innovative strategies, collaborative efforts, and a deep understanding of market trends and customer needs, we strive to position our company as a leader in our industry. Our focus is on delivering compelling marketing campaigns that resonate with our audience and support our company's objectives.

WHAT YOU’LL BE DOING

As a B2B Social Marketing Specialist, you’ll have key responsibilities in the following areas:

Social Strategy & Campaign Execution

• Own B2B social strategy across LinkedIn, Reddit, and emerging channels, spanning broad demand generation as well as targeted campaigns aimed at named accounts and priority industry segments

• Build demand generation content pillars tailored to key verticals including Government, Utilities, Transportation, and Telecommunications

• Run campaigns end to end: content briefing, scheduling, distribution, optimization, and reporting

Sales Alignment & Revenue Impact

• Partner with Sales, BDRs, and Account Managers to align social campaigns to active pipeline stages and account-level engagement signals

• Translate social engagement data into sales intelligence — surfacing warm accounts, high-intent signals, and advocacy opportunities

• Amplify customer wins, integration stories, and product use cases that support account penetration and expansion

LinkedIn & Community

• Own LinkedIn channel strategy across paid and organic, with audience targeting by vertical, job title, company size, and geography

• Reactivate Reddit as a strategic demand generation and community channel, building Safe Software's credibility in GIS, geospatial, and developer communities

Measurement & Optimization

• Report on social performance with clear attribution to pipeline and revenue, using social listening to surface trends, competitive activity, and customer sentiment

• Conduct regular SWOT analysis of Safe Software's social presence against competitors and industry benchmarks

• Leverage AI tools to accelerate content development, audience research, and campaign ideation

QUALIFICATIONS, SKILLS, AND COMPETENCIES

Safers come from a variety of backgrounds with a diversity in skills and knowledge. That said, we find that those who are most successful in this role have experience with the following areas.

Required skills:

• 3+ years of B2B social media marketing experience, ideally in SaaS, tech, or data/analytics

• Track record building vertical social strategies tied to demand generation and pipeline goals — not just content calendars, and with a clear line to sales motions and pipeline outcomes

• Hands-on experience with LinkedIn Campaign Manager, organic LinkedIn strategy, and audience segmentation

• Comfortable running social campaigns against named accounts and priority industry segments, and partnering with sales on account-level engagement

• Experience with marketing automation and CRM platforms; HubSpot strongly preferred

• Strong analytical skills — able to define KPIs, build reports, and connect social activity to pipeline and revenue

• Excellent writer with strong content instincts

Nice to Have:

• Working knowledge of account-based marketing (ABM) frameworks (1:1, 1:Few, 1:Many) and how social supports each tier

• Experience marketing to Government, GIS/geospatial, or enterprise data and infrastructure audiences — bonus if you've worked with FME, spatial data, or ETL/integration platforms

• Reddit community management or other organic community-building experience

• Hands-on use of AI tools to accelerate content, audience research, and campaign development

• Experience with social listening tools (Sprout Social, Brandwatch, Sprinklr, or similar)

WHAT YOU CAN EXPECT

When you choose a career with Safe Software, you’re also choosing…

• Meaningful Work: Make a profound impact across our business, workplace and data integration product.

• A Supportive Environment: Feel empowered to share your ideas and implement them with high autonomy and team support.

• Social Responsibility: Become part of a team that finds meaningful ways to give back https://www.safe.com/about/community-initiatives/. Take paid time off to volunteer for one of our Safe-organized opportunities that align with our core community initiatives.

• Learning & Career Development: We believe in your continuous learning and growth. Take advantage of an annual learning budget and training programs paid for by Safe.

• Flexible Working Hours: Flexible and remote-friendly work arrangements to fit your lifestyle. Work when you want, and how you want to.

• Work-Life Balance: There's no place for burnout at Safe. Maintain a healthy balance of your personal and work life without splitting yourself in two. Enjoy 3 weeks of vacation to recharge, plus an additional paid 6 seasonal days off per year.

• Health & Wellness: Extended health, dental, health or lifestyle spending, and counseling benefits from day 1. That’s right, no waiting period.

• Family is important: We are dedicated to supporting our employees through parenthood and offer a Parental Leave Top-Up Program for new parents through childbirth or adoption.

• Shared Success: Share in Safe’s success with our bi-annual profit sharing and RRSP/TFSA matching program.

• An Accessible Commute: Regardless of your commute method, we’re located close to public transit, and provide complimentary parking and bike storage for our team!

ABOUT SAFE SOFTWARE

Safe Software transforms organizations with FME, the only All-Data Any-AI Enterprise Integration Platform connecting all your data, anywhere, at any velocity.

With over 30 years of expertise and 25,000+ enterprise customers across 125+ countries, we simplify your data journey, wherever it leads.

Founded in 1993, Safe is headquartered in Surrey, BC with over 300 team members and counting. We’re always looking for talented individuals with diverse backgrounds who are determined to learn and grow. Are you ready to join the team?

OUR COMMITMENT TO DIVERSITY AND INCLUSION

Safe Software is an equal opportunity employer and we truly believe that innovation and strength begin with diversity and inclusion.

We welcome all candidates regardless of race, gender identity or expression, sexual orientation, age, ability, disability, national or ethnic origin, political belief, religion, or family status.

Should you require accommodations during the recruitment process, please contact hr_dept@safe.com.

NOTICE REGARDING USE OF AUTOMATED TOOLS IN HIRING

At Safe Software, we use automated tools to help us process applications and identify qualified candidates. These tools may assist in screening resumes and summarizing interview content based on the information you provide. This helps our team review applications efficiently while ensuring every candidate is considered based on the requirements of the role.

Please be assured that the final hiring decision is always made by a member of our team. For more information on how we protect your privacy, please see our policy https://www.safe.com/legal/#applicant-privacy-policy. If you have questions about this process, please contact us at hr_dept@safe.com.