B2B Sales Manager

The candidate will be responsible for identifying and developing B2B sales opportunities and distribution partnerships for DE WOUD. You will work closely with perfume distributors, retailers, multi-brand stores, luxury lifestyle stores, beauty retailers, and other relevant businesses to identify the right opportunities for placing DE WOUD products in the market.

Responsibilities:

• Identify and approach perfume distributors, wholesalers, retailers, and premium stores across India.
• Build and maintain strong relationships with distributors and retail partners.
• Generate new B2B leads and convert them into business opportunities.
• Find suitable premium/luxury retail stores, perfume stores, lifestyle stores, beauty retailers, and multi-brand outlets where DE WOUD can be listed.
• Coordinate with distributors and retailers regarding pricing, margins, MOQs, payment terms, placement, and other commercial requirements.
• Negotiate and help close the best possible commercial deals for DE WOUD.
• Research the market and identify high-potential cities, stores, distributors, and retail networks for expansion.
• Conduct regular follow-ups with potential distributors and retail partners.
• Arrange meetings, product presentations, sampling, and product demonstrations when required.
• Coordinate internally with the DE WOUD team for samples, catalogues, pricing, product information, and commercial proposals.
• Track leads, negotiations, follow-ups, and conversions in an organized manner.
• Monitor competitor presence, pricing, distribution networks, and retail positioning.
• Identify opportunities for new store launches, premium retail chains, department stores, concept stores, and luxury lifestyle spaces.
• Develop a strong network within the perfume and beauty industry.
• Achieve monthly and quarterly B2B sales and distribution targets.

Requirements:

• Has prior experience in B2B sales, distribution, wholesale, retail, FMCG, cosmetics, beauty, perfumes, or luxury products.
• Has an existing network of perfume distributors and/or premium retailers; this is preferred but not mandatory.
• Is confident in approaching new businesses and building professional relationships.
• Has strong negotiation and communication skills.
• Can independently generate leads rather than relying only on inbound inquiries.
• Understands margins, distribution models, MOQ, trade pricing, and commercial negotiations.
• Has a strong understanding of the luxury/premium retail market.
• Is comfortable with cold calling, WhatsApp, email, meetings, and regular follow-ups.
• Is target-oriented, proactive, and commercially driven.
• Can identify whether a store/distributor is the right fit for a premium luxury fragrance brand.

Key Performance Indicators (KPIs):

• Number of qualified distributor/retailer leads generated.
• Number of new distributor and retail accounts acquired.
• Monthly B2B sales generated.
• Number of stores successfully onboarded.
• Quality and potential of retail placements.
• Conversion rate from leads to active accounts.
• Successful commercial negotiations and margins achieved.
• Expansion into new cities and premium retail networks.