B2B Sales Manager - Higher Education

The B2B College Connect Sales role is responsible for driving institutional sales across engineering colleges and universities. The role focuses on acquiring new academic partners, expanding existing accounts, and positioning L&T EduTechs industry-aligned skilling and learning solutions to higher education institutions. The incumbent will manage end-to-end sales cycles, engage academic stakeholders, and ensure sustained business growth within the assigned territory.

Key Responsibilities

• Drive B2B institutional sales for College Connect programs across assigned regions.
• Identify and engage with engineering colleges, universities, and academic institutions to promote L&T EduTech offerings.
• Build strong relationships with Principals, Directors, Deans, HODs and academic leadership.
• Understand institutional needs and propose solution-based skilling programs aligned to curriculum enhancement and employability outcomes.
• Manage the complete sales lifecycle including lead generation, proposal submission, negotiation, and deal closure.
• Achieve assigned revenue, acquisition, and growth targets consistently.
• Ensure repeat business and account expansion within existing partner institutions.
• Coordinate with internal teams (content, delivery, operations, finance) to ensure smooth program onboarding and execution.
• Track and maintain sales pipeline, forecasts, and customer interactions in CRM systems.
• Monitor market trends, competitor offerings, and NEP-driven changes to refine sales pitches and proposals.
• Participate in academic events, conferences, and institutional meetings to strengthen brand presence.

Reporting: Head College Connect Sales

Educational Qualifications

• Bachelors degree in Engineering (Preferred)
• MBA / Postgraduate qualification in Marketing or Business Management (Preferred)

Domain & Functional Expertise

• Strong experience in B2B institutional sales, preferably in EdTech or higher education solutions. Good understanding of engineering education ecosystem and campus buying processes.

Behavioral & Professional Skills:

• Strong communication, presentation, and negotiation skills.
• Relationship-driven approach with the ability to manage multiple stakeholders.
• Result-oriented mindset with strong ownership and execution focus.
• Professional demeanor with high ethical standards.
• Willingness to travel extensively within the assigned territory.

Territorial Scope: Regional / Location (as assigned)