B2B Sales Executive

B2B Sales Executive

We are looking for a confident, commercially minded B2B Sales Executive who can develop new customer relationships, convert enquiries into business and grow sales with both new and existing customers.

Key Responsibilities

• Identify and approach potential B2B customers and bring new accounts on board.
• Communicate confidently with customers by phone, email and other channels.
• Respond quickly and professionally to customer enquiries, quotations and product requests.
• Understand customer requirements and recommend suitable products and commercial solutions.
• Prepare quotations and negotiate pricing while understanding margins and profitability.
• Follow up consistently on quotations, enquiries and potential opportunities.
• Build strong relationships with customers and identify opportunities for repeat and additional business.
• Work through challenges such as pricing objections, stock availability or customer requirements and find practical solutions.
• Identify opportunities to cross-sell, upsell and introduce customers to additional product ranges.
• Maintain good records of enquiries, quotations, follow-ups and customer opportunities.
• Work closely with purchasing, warehouse and management teams to resolve customer requirements.
• Keep awareness of competitor pricing, market conditions and customer demand.

Ideal Candidate

• Confident and comfortable speaking with customers on the phone and by email.
• Commercially minded and good with numbers, pricing, margins and quotations.
• Persistent with follow-ups without being overly aggressive.
• Strong problem-solving attitude and able to find solutions when situations become difficult.
• Naturally relationship-driven and enjoys developing new customers.
• Quick and reliable when responding to enquiries.
• Able to recognise an opportunity and take ownership of converting it into business.
• Organised, energetic, resilient and target-oriented.

The key requirement: We want someone who sees an enquiry or a problem and thinks, How can I turn this into an opportunity and win the customer?