B2B Sales Executive

Role summary

You will onboard and grow a portfolio of small retailers (kirana stores, general stores, supermarkets, HoReCa, and institutional buyers) as active repeat buyers on our B2B ordering platform. You own the full cycle: prospecting, onboarding, first order, repeat ordering, and collections.

Key responsibilities

• Visit assigned beats and territories daily to acquire new retailers and get them onboarded on the app.
• Explain the assortment, pricing, schemes, credit terms, and delivery promise to store owners.
• Convert onboarded retailers into active buyers, and increase order frequency and basket size across categories (staples, FMCG, oils, home care, personal care, private label).
• Achieve monthly targets for new onboardings, active retailers, GMV, and category mix.
• Train retailers on placing orders through the app or WhatsApp, and resolve issues on delivery, returns, and payments.
• Coordinate with the delivery and warehouse teams for timely fulfilment and with the finance team for collections and credit follow-up.
• Promote private-label and focus SKUs, and run in-store visibility and scheme activations.
• Collect market intelligence on competitor pricing, schemes, and retailer needs.
• Log every visit, lead, and order accurately in the sales app or CRM.

Requirements

• Education: 12th pass or graduate (any stream).
• Experience: 0-3 years in field sales, FMCG, distribution, or retail (freshers with good communication welcome).
• Comfortable with a smartphone and apps.
• Own two-wheeler and valid driving licence (mandatory for field roles).
• Fluent in the local language (e.g., Telugu) and working Hindi or English.
• Strong negotiation, relationship-building, and follow-up skills.
• Willingness to travel within the assigned territory daily.