B2B Sales and Marketing Executive

B2B Sales and Marketing Executive
Digital Marketing and Business Development
Company: Elevatech LLP | Location: Pune | Employment: Full time
Preferred experience: 35 years in B2B sales, marketing or business development
About Elevatech
Elevatech LLP specializes in elevator accessories that enhance comfort, safety, communication and the passenger experience. Our portfolio includes elevator air conditioning, displays, emergency communication, access control, wireless CCTV, elevator health monitoring and concealed mirror displays. We work with elevator OEMs, builders and property stakeholders, supporting customers from product selection through installation and after-sales service.
Role purpose
Build a consistent marketing approach that converts product understanding into qualified inquiries and sales. You will define product-specific themes, select suitable digital channels, reach decision-makers and manage opportunities from first contact through quotation, follow-up and order closure, with support from our technical team.
Key responsibilities
Product understanding and marketing strategy
Learn our products, applications, differentiators and customer needs through discussions with technical teams, site visits and customer interactions.
Develop marketing themes and a practical campaign plan for each product and audience, covering messaging, content, channel choice, budget and measurable outcomes.
¢ Recommend the right mix of LinkedIn, website content, email, webinars, industry networks and other relevant platforms based on the buyers we need to reach.
Digital marketing and content
¢ Manage the companys social media presence and content calendar. Create clear product posts, customer application stories, presentations and campaign briefs; coordinate design or specialist support where needed.
¢ Work with website and creative partners to improve product pages, calls to action and inquiry capture. Recommend and monitor targeted paid campaigns within approved budgets.
¢ Measure audience quality, engagement and inquiries, and improve campaigns based on business results.


Key responsibilities continued
Targeted outreach and lead generation
¢ Identify and connect with purchase, engineering, project, installation, service and modernization teams at leading elevator OEMs.
¢ Reach builders, developers, facility managers, and committee members of large cooperative housing societies; identify needs and the relevant purchase decision-makers.
¢ Build account and contact lists, run personalized outreach, qualify inquiries and arrange meetings, product presentations and demonstrations.
Sales follow-up and closure
¢ Understand requirements, buying timelines, budgets and decision processes; coordinate with technical teams to recommend suitable solutions.
¢ Prepare quotations and proposals with internal support, handle commercial follow-ups, negotiate within approved limits and work toward closing orders.
¢ Where inquiries originate from societies or builders, coordinate with the relevant elevator OEM or maintenance provider when required for implementation.
¢ Maintain an accurate CRM or lead tracker, report pipeline progress and lost-order reasons, and coordinate order handover to operations.
Education and experience
¢ MBA or PGDM in Marketing preferred, with a specialization, coursework or certification in digital marketing, social media marketing or related disciplines.
¢ Bachelors degree in any discipline. An engineering or technical background is an advantage, together with the ability to understand and explain technical products.
¢ Preferably 35 years of relevant experience combining B2B marketing, lead generation and sales follow-up. Exposure to elevators, HVAC, building systems, industrial products or technical solutions is desirable.
Essential skills
¢ Hands-on LinkedIn marketing and prospecting, content planning, professional writing and customer presentations; familiarity with digital campaign analytics and CRM tools.
¢ Ability to turn technical features into clear customer benefits, identify decision-makers, qualify leads and conduct structured sales follow-ups.
¢ Strong English communication, relationship-building and commercial skills; self-driven execution and willingness to travel for meetings and site visits.
Remuneration
For right candidate fix remuneration will be 4.5 to 5 Lac plus incentive based on target achievement.
How success will be measured
An agreed marketing plan; relevant target-account connections; qualified inquiries; customer meetings and demonstrations; quotation-to-order conversion; sales generated; and accurate pipeline reporting. Targets will be agreed based on territory, product priorities and sales cycles.
To apply: Send your CV to [email removed] or whatapp on [phone removed] / [phone removed] with examples of B2B campaigns, qualified leads or sales results you have personally delivered.
Address: 401, Vasundhara Complex, DP road, Pimpale Nilakh, Pune 411027 | Web: www.elevatech.in | Contact: [phone removed]

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