B2B SaaS Marketing Manager

We are specifically looking for a marketing professional with proven, hands-on experience in building and strengthening a brand—including brand positioning, brand messaging, brand identity, brand credibility, awareness, and market perception, preferably within a B2B / SaaS / Software Product environment.

The ideal candidate should have experience in taking ownership of how a company is perceived in the market and building a strong, credible, and differentiated brand presence.

About the Company

We are a leading SaaS-based company specializing in Quality Management Software, empowering businesses globally to ensure compliance, streamline operations, and enhance food safety standards.

Our mission is to make a meaningful difference in the world by providing innovative solutions that drive safety, efficiency, compliance, and trust.

As we continue to expand globally, we are looking for a passionate Brand Marketing professional who can help shape how our company and products are positioned, perceived, and recognized in the market.

About the Role

We are looking for a dynamic and results-driven Brand Marketing Manager to join our team in Bangalore.

The primary objective of this role is to build, strengthen, and establish our brand in global markets—from defining how we communicate our value to building brand awareness, credibility, trust, and differentiation within our target markets.

You will work directly with the CEO based in Canada and collaborate with a team of marketing professionals to develop and execute initiatives aligned with the company's vision, positioning, and business objectives. This is a hands-on role for someone who can think strategically about the brand while also getting things done.

Key Responsibilities

1. Brand Strategy & Brand Building

• Develop and execute brand marketing strategies to strengthen our brand presence across global markets.
• Build and continuously refine the company's brand positioning, messaging, narrative, and value proposition.
• Identify opportunities to differentiate the brand and establish a strong position within the market.
• Develop strategies to increase brand awareness, recognition, credibility, and trust among target audiences.
• Ensure consistent brand representation across all marketing channels and customer touchpoints.
• Translate the company's vision, mission, and product strengths into compelling brand stories and market-facing communication.
• Identify gaps in our current brand presence and take ownership of initiatives to strengthen them.

2. Market Research & Brand Insights

• Conduct market and competitor research to understand industry trends, customer needs, market perception, and competitive positioning.
• Develop a strong understanding of our target audiences, their challenges, expectations, and decision-making processes.
• Use market insights to refine brand positioning, messaging, and marketing strategies.
• Monitor competitor communication and positioning to identify opportunities for differentiation.
• Stay informed about emerging trends in SaaS, Quality Management, Food Safety, and B2B technology markets.

3. Brand Communication & Content

• Develop and oversee compelling brand communication across relevant channels.
• Create and maintain a strong and consistent brand voice and messaging framework.
• Oversee the development of high-quality content including blogs, thought-leadership pieces, whitepapers, case studies, videos, presentations, website content, and other brand assets.
• Build thought leadership and industry credibility through meaningful and insight-driven content.
• Ensure content communicates the company's expertise, differentiation, and value rather than simply promoting products.
• Work closely with design and content teams to ensure consistency in the visual and verbal expression of the brand.

4. Marketing Campaigns & Brand Promotions

• Plan and execute integrated marketing campaigns that strengthen brand awareness, engagement, and market presence.
• Develop campaigns across relevant channels including digital, social media, email, events, partnerships, and other appropriate platforms.
• Ensure campaigns are aligned with the overall brand strategy and positioning.
• Collaborate with the sales team to ensure marketing initiatives support broader business objectives.
• Monitor campaign and brand performance and use insights to continuously improve initiatives.

5. Team Leadership

• Lead, mentor, and support a team of marketing professionals.
• Provide clear direction and ensure marketing activities are aligned with overall brand and business objectives.
• Foster a culture of creativity, collaboration, ownership, and accountability.
• Work closely with internal teams to ensure consistent execution of marketing and brand initiatives.

6. Global Collaboration

• Work directly with the CEO and global stakeholders to align brand and marketing strategies with the company's broader business goals.
• Represent the Bangalore team in global marketing initiatives and discussions.
• Collaborate with cross-functional teams including Product, Sales, Design, and Leadership.
• Help establish a consistent global brand presence while ensuring communication is relevant to different target markets.

7. Digital Marketing as a Brand-Building Tool

• Work with digital marketing channels such as SEO, SEM, social media, email, and marketing automation to support broader brand objectives.
• Collaborate with relevant specialists or team members responsible for execution across these channels.
• Use digital channels to increase brand visibility, engagement, credibility, and reach.
• Track relevant metrics and use data to understand the effectiveness of brand initiatives.

What We Are Looking For

We are looking for someone who:

• Has hands-on experience in brand marketing and brand building, rather than only channel-specific marketing.
• Has experience developing or contributing to brand positioning, messaging, narratives, and market perception.
• Understands how to build brand credibility and awareness, particularly in a B2B environment.
• Can think beyond individual marketing channels and understand how different activities contribute to building a strong brand.
• Is comfortable taking ownership of a brand and identifying what needs to be built, improved, or changed.
• Can combine strategic thinking with hands-on execution.
• Has strong storytelling, communication, and presentation skills.
• Is comfortable conducting market and competitor research and translating insights into actionable strategies.
• Has a strong understanding of B2B marketing and preferably SaaS/software products.
• Is self-motivated, proactive, and comfortable working in a fast-paced environment.
• Has a strong ownership mindset and get the job done attitude.

Required Skills & Qualifications

• 2–4+ years of experience in marketing, with meaningful hands-on experience in Brand Marketing / Brand Building.
• Experience in B2B marketing is strongly preferred.
• Experience in SaaS / Software Product companies is preferred.
• Proven experience in brand positioning, brand communication, campaign management, and building brand awareness.
• Strong understanding of marketing strategy and integrated marketing.
• Strong communication, storytelling, presentation, and content development skills.
• Ability to conduct market research and competitor analysis.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Experience working with or managing marketing teams is preferred.
• Self-driven, proactive, creative, and highly execution-oriented.

Relevant Skills

Brand Marketing | Brand Building | Brand Positioning | Brand Strategy | Brand Communication | B2B Marketing | SaaS Marketing | Product Marketing | Marketing Strategy | Strategic Marketing Planning | Marketing Campaigns | Competitor Analysis | Content Marketing | Thought Leadership | Marketing Planning | SEO | Marketing Automation | Marketing Communication

What We Offer

• The opportunity to build and shape a growing global brand.
• The opportunity to work directly with the CEO and global stakeholders.
• A high-ownership role with significant scope to influence the company's marketing direction.
• The opportunity to make a meaningful impact on a global scale.
• A collaborative and innovative work environment.
• Competitive compensation and benefits.
• The opportunity to be part of a mission-driven company transforming the Quality Management and Food Safety industry.

Role Details

Role: Brand Marketing Manager

Industry: SaaS / Software Product

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Location: Bangalore

Experience: 3+ Years

Education: Graduation preferred

How to Apply

If you have genuine hands-on experience in building brands, developing brand positioning, establishing market credibility, and creating brand awareness, we would love to hear from you. IIM and IIT freshers can also apply.