BENGALURU · FULLTIME
B2B SaaS Content Writer Specialist/ Manager

Incruiter
Bengaluru · onsite · Posted 1d ago
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Section · 01
About this role
Role Overview
Position Name: B2B SaaS Content Writer Specialist/ Manager
Experience: 1-5 Years
Are you someone who loves writing, storytelling, and creating content that influences business decisions
Were looking for a passionate B2B SaaS Content Writer Specialist/ Manager who can transform ideas into compelling content that educates, engages, and converts prospects into customers.
If youre curious about AI, HR Technology, SaaS, recruitment trends, and enjoy creating impactful content across multiple platforms, wed love to meet you
Excited About Your Tasks
Content Strategy & Creation
- Create high-quality, engaging, and SEO-friendly content for blogs, website pages, landing pages, case studies, whitepapers, eBooks, newsletters, and product pages.
- Develop thought leadership content around AI, Hiring, HR Technology, Recruitment, and Enterprise SaaS.
- Write compelling product messaging, feature announcements, and customer success stories.
- Collaborate with Product, Sales, and Customer Success teams to simplify technical concepts into engaging business content.
Marketing & Demand Generation
- Create content that supports lead generation campaigns and customer acquisition.
- Develop email marketing campaigns, nurture sequences, and drip campaigns.
- Write compelling LinkedIn posts, social media content, webinar promotions, and event marketing materials.
- Create sales enablement content such as brochures, presentations, battle cards, one-pagers, and pitch decks.
SEO & Website Content
- Conduct keyword research and optimize content for search engines.
- Improve website content to increase organic traffic and conversions.
- Monitor content performance and recommend improvements.
Brand Building
- Ensure consistent brand voice across all communication channels.
- Build thought leadership for founders and leadership team.
- Research industry trends, competitor content, and emerging technologies to create relevant and differentiated content.
Performance & Analytics
- Measure content performance using key metrics such as website traffic, engagement, conversions, and lead generation.
- Optimize content based on analytics and customer feedback.
What Will You Need to Succeed
Mandatory
- 1-5 years of experience in B2B SaaS Content Marketing or Content Writing is mandatory.
- Exceptional written and verbal English communication skills.
- Strong storytelling and business writing abilities.
- Experience writing for enterprise audiences and decision-makers.
- Ability to understand technical products and translate them into customer-focused content.
- Creative thinking with attention to detail.
Preferred
Experience with:
- HR Tech or SaaS products
- SEO best practices
- AI writing and productivity tools (e.g., ChatGPT, Claude, Gemini)
- WordPress or CMS platforms
- Google Analytics
- LinkedIn content marketing
- Email marketing platforms
What Were Looking For
We dont just need a content writer.
Were looking for someone who:
- Thinks like a marketer.
- Writes like a storyteller.
- Understands customer psychology.
- Loves experimenting with new content formats.
- Is curious, proactive, and eager to learn.
- Can convert ideas into content that generates engagement, trust, and qualified leads.
Someone who believes that great content doesnt just attract readers-it drives business growth.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Section · 02
Skills
Section · Company
About Incruiter

Incruiter
Recruitment
60
employees
2018
8 years old
Bangalore / Bengaluru, Karnataka
headquarters
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