B2B Partner Alliances Manager

Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences. Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.

Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf.

At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here. 

About the Opportunity

The B2B Partner Alliances Manager is responsible for developing and executing partner-led growth initiatives across the Industrials sector. The role combines ecosystem development, partner activation, pipeline generation, and program management to drive measurable business outcomes through strategic alliances.

Working closely with Sales, Marketing, Customer Success, and Product teams, the B2B Partner Alliances Manager will identify, recruit, enable, and activate key partners while building scalable go-to-market motions that generate pipeline, accelerate opportunities, and increase market reach. This is a highly cross-functional role requiring strong commercial acumen, program management expertise, stakeholder management, and the ability to translate strategy into execution.

How You'll Make an Impact:

Ecosystem Development

Identify and develop relationships with strategic consulting, implementation, technology, and industry partners within the Industrials sector. 

Build and execute partner business plans aligned to company growth objectives.

Support partner recruitment, onboarding, enablement, and activation activities.

Pipeline Generation

Drive partner-sourced and partner-influenced pipeline through coordinated go-to-market initiatives.

Develop joint campaigns, webinars, events, account-based programs, and industry-focused initiatives with partners.

Work alongside sales teams to identify, qualify, and accelerate opportunities through partner engagement.

Program Management

Manage partner activation programs and engagement initiatives across multiple regions.

Coordinate marketing development funds, co-marketing activities, partner incentives, and enablement programs.

Monitor program performance and continuously optimize for partner engagement and commercial impact.

Reporting & Analytics

Track and report on partner performance, pipeline contribution, campaign effectiveness, and business outcomes.

Maintain accurate partner data, reporting dashboards, and operational processes within Salesforce and related systems.

Provide regular business reviews and recommendations based on performance insights.

Cross-Functional Collaboration

Partner closely with Industry strategy, Sales, Marketing, Product Marketing, Customer Success, and Operations teams.

Serve as a central point of coordination between internal stakeholders and external partners.

Ensure alignment between partner activities and broader company growth objectives.

You'll Enjoy This Role If You Have:

5+ years of experience in partner programs, channel marketing, alliance management, business development, or ecosystem growth.

Experience managing partner engagement programs, co-marketing initiatives, incentives, or loyalty programs.

Strong project and stakeholder management skills across multiple regions and functions.

Experience working with Salesforce, marketing automation platforms, and reporting tools.

Ability to analyse data and translate insights into actionable growth initiatives.

Excellent communication, relationship-building, and organisational skills.

Experience working within SaaS, enterprise software, digital commerce, or technology ecosystems preferred.

Ability to Travel between Portugal and the US on a regular basis.

#LI-IA1 #LI-Remote At Salsify, we maintain 3 core principles as part of our  Compensation Philosophy :

We pay market rates, which are competitive and equitable

We pay based on performance and proficiency, not tenure

We adjust proactively; when the market moves, we do too

The posted compensation range reflects the base salary for this position. In addition to base salary, some eligible roles may also have a commission plan or a bonus incentive. All Salsify employees receive equity in the form of stock options. All full-time employees are invited to participate in our Total Rewards plan, which includes health & medical benefits, PTO, and more. Offers to join Salsify are based on a few criteria, including the scope of the role, the candidate’s work experience, targeted skills, internal equity of the team, and external market data.

National Pay Range €40.375 — €47.500 EUR

Salsify loves a good success story and it would be our privilege to help write yours! We recognize that talent and potential come in all forms and that years of experience does not guarantee on-the-job effectiveness or leadership potential. Our hiring process involves recognizing a person’s achievements, subject matter expertise, and passion, not just check marks next to a job description. If you have an interest in our roles please do not hesitate to apply - we would be happy to speak with you!

A member of Talent ' talent@salsify.com ' will be reaching out about next steps if we would like to move forward.

Salsify’s mission is to empower brand manufacturers to win on the digital shelf.

Helping brand manufacturers to win online is what we do. Our culture is who we are. We are empowered. We are positive thinkers. We take action. We care deeply. These values have driven Salsify’s growth and earned the company numerous top workplace awards.

We are headquartered in Boston, Massachusetts and have hubs in Lisbon (Portugal) and Sydney (Australia). If you are excited to work in a fast-paced environment with a team that values agility, curiosity and passion, we want to hear from you!

As part of the hiring process, we may be conducting reference checks with your provided contacts.

Please see our  Candidate Privacy Statement for information on the personal data we process in connection with your application.

An Inclusive Place To Work

Salsify does not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Studies have found that people of color and women do not apply to jobs if they do not meet all the requirements. At Salsify we are committed to empowering a diverse workforce. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. 

Accommodations

Salsify is committed to an inclusive hiring process, and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact cx@salsify.com .

 

We take your security seriously. When applying for a position with us, please be aware of the following:

Official Communication Channels

All legitimate communications from our team, including interview requests and job offers, will only come from an email address ending in @salsify.com. We will never use generic email addresses (like Gmail or Yahoo) or ask you to communicate through unofficial channels.

Verify Job Postings

Always verify the legitimacy of any Salsify job posting by checking our official website's careers page. If a position is not listed there, it is not a genuine Salsify opening.

Secure Application Process

We use secure applicant tracking systems and encrypted communication channels to protect your sensitive information and documents throughout the application process.

No Payments Ever Required

Legitimate employers, including Salsify, will never ask for upfront payments for applications, training, or equipment. Any request for payment is a clear sign of a scam.

Personal Information Requests

Sensitive personal information, such as bank details or social security numbers, will only be requested after a formal job offer has been made and exclusively through secure, verified channels.By being aware of these protocols, you can help us ensure a safe and secure application experience.