B2B Marketing Specialist
Samanvaya - HR Partner to Yajur Knowledge Solutions · Mumbai · onsite · Posted 52d ago
About a minute. You'll make an account on the way through.
About this role
About the Role
We are looking for a hands-on B2B marketer who can understand a specialised business, identify the right audiences and translate our capabilities into clear, relevant and commercially meaningful marketing initiatives.
You will work closely with the founder and Sales team across marketing strategy, campaigns, market research, content, lead generation and sales enablement.
This role is ideal for someone who enjoys both thinking and execution, someone who can plan a campaign, execute it, analyse the results and improve it.
What You'll Do
- Plan and execute B2B marketing and email campaigns
- Research target markets, companies and decision-makers
- Develop targeted outreach and lead-generation initiatives
- Create concise, professional content for LinkedIn, email and sales collateral
- Work with Sales on campaigns, prospects and market feedback
- Track campaign performance and use insights to improve results
- Support Yajur's brand positioning and marketing strategy
What We're Looking For
- 2+ years of B2B marketing experience
- Hands-on experience with email campaigns and lead generation
- Strong understanding of B2B audiences and customer journeys
- Experience working with Sales / Business Development teams
- Strong communication, research and analytical skills
- Ability to understand and market a complex B2B service offering
- Experience with CRM, email marketing, LinkedIn/Sales Navigator or marketing automation tools is an advantage
Experience in financial services, investment banking, M&A, consulting, professional services or B2B businesses will be an advantage, but is not mandatory.
What Will Make You Stand Out
- Experience marketing high-value or specialised B2B services
- Experience with international markets
- Strong audience segmentation and prospect research skills
- Ability to turn complex information into simple, concise communication
- Experience running campaigns independently from planning through analysis
- Commercial understanding of how Marketing and Sales work together
- Curiosity to understand industries such as M&A, investment banking and financial services
Sourced from naukri