B2B Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a B2B Marketing Manager based in the United States.

Join a fast-growing SaaS environment where marketing directly influences revenue growth and customer success. As a B2B Marketing Manager, you will lead integrated campaigns designed to generate qualified pipeline and accelerate business growth. You will combine strategic planning with hands-on execution, managing campaigns across multiple channels and optimizing performance through data-driven insights. This role offers the opportunity to build scalable marketing systems, improve demand generation processes, and strengthen alignment between marketing and sales teams. You will work closely with cross-functional partners to create impactful campaigns targeting business decision-makers and industry professionals. The ideal candidate is a results-driven marketer who thrives in a high-growth environment and enjoys turning strategy into measurable business outcomes.

Accountabilities:: Develop and execute integrated, multi-channel B2B marketing campaigns focused on generating demand, qualified opportunities, and revenue growth.

Translate business objectives into coordinated campaign strategies across email, paid media, website, events, and sales outreach channels.

Own campaign execution from planning and asset creation through launch, optimization, and performance measurement.

Build, test, and manage marketing automation campaigns using HubSpot, including emails, landing pages, forms, workflows, and automation processes.

Partner with lifecycle marketing teams to improve audience segmentation, targeting strategies, campaign timing, and lead nurturing activities.

Ensure campaign workflows, tracking, attribution, and reporting systems are accurately implemented and maintained.

Collaborate with Product Marketing, Content, Design, Sales, and Revenue Operations teams to align messaging, goals, and execution plans.

Support sales teams with campaign insights, enablement resources, and strategies to improve follow-up and conversion.

Define and monitor campaign KPIs, including qualified leads, pipeline contribution, conversion rates, and return on investment.

Analyze campaign performance and continuously optimize messaging, channels, timing, and audience targeting through testing and data insights.

Maintain high standards for campaign data quality, attribution accuracy, and compliance with marketing regulations such as CAN-SPAM and GDPR.

Requirements:

4–7+ years of experience in B2B SaaS marketing, demand generation, integrated campaigns, or related marketing roles.

Hands-on experience building and executing campaigns in HubSpot or similar marketing automation platforms.

Strong understanding of SaaS marketing funnels, pipeline generation, revenue attribution, and performance metrics.

Experience working with Salesforce CRM and aligning marketing activities with sales processes.

Proven ability to manage both strategic campaign planning and detailed execution in a fast-paced environment.

Strong analytical skills with the ability to interpret campaign data and translate insights into actionable improvements.

Excellent project management and organizational skills, with the ability to manage multiple campaigns and stakeholders simultaneously.

Strong written and verbal communication skills with experience collaborating across marketing, sales, and business teams.

Results-oriented mindset with a focus on measurable business impact rather than activity-based metrics alone.

Ability to adapt quickly, take ownership, and continuously improve marketing programs in a scaling organization.

Benefits:

Competitive salary range of $100,000 - $121,000 USD, plus equity opportunities and additional compensation eligibility.

Remote-first work environment with flexibility across the United States and Ontario, Canada.

Flexible work schedule designed to support productivity and work-life balance.

Comprehensive benefits package, including retirement plan matching.

Unlimited paid time off.

Opportunity to make a meaningful impact within a rapidly growing technology company.

Collaborative culture with a distributed team of talented professionals.

Opportunity to build and scale marketing programs that directly influence business growth.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1