B2B Marketing Manager
Comviva Technology · Delhi · onsite · Posted 41d ago
Undisclosed4–5 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Key Responsibilities
- Develop and own the end-to-end B2B marketing strategy for assigned products/verticals, with a strong emphasis on strategy, planning, and executional rigour.
- Build and execute annual/quarterly marketing plans aligned to business objectives.
- Define and shape product narratives for campaigns and market communications, working in close collaboration with product teams to ensure messaging is market-relevant, audience-specific, and competitively differentiated.
- Develop high-quality content including brochures, whitepapers, case studies, presentations, web content, and thought leadership articles in collaboration with internal stakeholders and external content/design partners.
- Conceptualise and run integrated marketing campaigns, leveraging digital, social, and offline channels.
- Drive end-to-end Account-Based Marketing (ABM) initiatives and support BD and sales teams with demand generation.
- Build customer advocacy and reference programmes.
- Manage participation in industry events, conferences, and webinars to enhance brand visibility.
- Contribute to Comvivas corporate brand initiatives, ensuring vertical-level campaigns are aligned to overall brand positioning and tone of voice.
- Support corporate-level thought leadership, analyst engagement, and brand visibility programmes as an active member of the central marketing team.
- Provide sales teams with impactful collateral, playbooks, and training material.
- Serve as the bridge between corporate marketing and product teams, ensuring messaging consistency and narrative alignment across all customer-facing touchpoints and sales interactions.
- Measure, track, and report ROI on marketing initiatives and optimise strategies based on insights and performance.
Mandatory Skills
- MBA in Marketing from Tier 1 or Tier 2 institutions.
- 4-5 years of relevant experience in B2B marketing, enterprise technology marketing, or product marketing support, with a track record of owning strategy and execution end-to-end.
- Strong storytelling, communication, and content development skills.
- Proven experience in planning and executing demand generation, ABM, and integrated campaigns.
- Ability to work in a fast-paced environment across multiple stakeholders and cross-functional teams.
- Creative, analytical, and hands-on approach with strong project management skills.
Desirable Skills
- Exposure to brand management or corporate marketing practices, in addition to product marketing support.
- Telecom or enterprise technology industry background.
- Experience working with external creative, content, and digital agency partners.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
AbmDigital Agencycase studiesmarketing initiativesB2BAccount based marketingBrand Managementbrand visibilityb2b marketingBrochuresIntegrated MarketingadvocacyBrand PositioningmarketingProduct MarketingDemand Generation
About Comviva Technology
Comviva Technology
IT Services & Consulting
2.3k+
employees
1999
27 years old
Gurgaon,Haryana
India
₹11.9L PA avg
Avg at Comviva Technology
About
Comviva is one of the global leader in mobile solutions offering digital VAS, mobile finance and customer management solutions for telecom operators, aimed at both retail and corporate users.
Industries
IT Services & ConsultingInternetTelecom
Employee ratings
10 reviews
2.9/ 5
Culture
1.3
Career growth
1.7
Work-life
2.1
Employees rate it well for
Job Security32Skill Development30
Find them on