B2B marketing lead

About Nucleo

Nucleo is building the operating system for private markets in India. Our platform

brings compliance, portfolio management and exit tracking together in one place for

family offices, funds and investors, replacing spreadsheets and manual processes.

About the role

We're looking for a Marketing Lead to build Nucleo's brand and drive demand among

investors, fund managers and family offices. You'll shape how the market sees us,

own campaigns from idea to results, and help build a marketing function from the

ground up. This role suits someone who thinks big, moves fast and takes ownership

without waiting to be asked.

Key responsibilities

● Build and run Nucleo's marketing strategy to grow awareness and generate

leads among family offices, VCs, funds and wealth managers.

● Plan and execute campaigns across LinkedIn, email, events, webinars and

partnerships, from concept to reporting.

● Create content that positions Nucleo as a thought leader in Indian private

markets: blogs, reports, case studies, newsletters and social posts.

● Own brand voice and messaging, and keep it consistent across the website,

sales material and product communication.

● Work closely with sales and product to create pitch decks, product launch

plans and customer stories.

● Represent Nucleo at industry events and build relationships with ecosystem

partners, communities and media.

● Track performance (leads, conversions, engagement, cost per lead) and use

the data to improve what's working.

● Spot new opportunities and bring ideas forward, rather than waiting for

direction.

What we are looking for

Experience:

● 5+ years in marketing, with at least 2 years in fintech, financial services or

B2B SaaS.

● Hands-on experience with B2B marketing: content, LinkedIn, email

campaigns, events and lead generation.

● Understanding of financial products and audiences. Familiarity with private

markets, VC, AIFs or wealth management is a strong plus.

● Strong writing skills and the ability to explain complex financial topics simply.

● Comfortable with marketing tools such as HubSpot, LinkedIn Campaign

Manager, Google Analytics and Canva.

Mindset:

● Go-getter: you set ambitious goals, take ownership and see things through to

results.

● Visionary thinker: you can see where the brand and the market are heading

and turn that into a clear plan.

● Proactive: you spot problems and opportunities early and act on them without

being asked.

● Builder: you're excited to build a marketing function at an early-stage startup,

not just run an existing playbook.

Why join Nucleo

● Shape the brand of a fast-growing fintech in a market that is still being

defined.

● Real ownership and direct work with the founders.

● A small, ambitious team where your ideas turn into action quickly.