B2B Marketing Lead - HRTech
Grassik Search · Delhi · onsite · Posted 59d ago
About a minute. You'll make an account on the way through.
About this role
Lead - B2B Marketing
Location: Gurgaon
Experience: 8-12 Years
About the Opportunity:
We are working with a high-growth, venture-backed fintech building innovative financial-wellness solutions for employees and enterprises. We are looking for an entrepreneurial B2B Marketing Lead to build the demand-generation engine, strengthen enterprise positioning and drive high-quality pipeline.
Key Responsibilities:
- Own the B2B marketing strategy aligned with business and revenue goals.
- Build demand generation across digital, content, events, partnerships and ABM.
- Generate qualified enterprise leads and improve MQL-to-SQL and lead-to-revenue conversion.
- Develop positioning and messaging for CHROs, HR, Rewards, Finance and CXO audiences.
- Build thought leadership through webinars, whitepapers, research, events, PR and executive branding.
- Partner closely with Sales to improve lead quality, account penetration and pipeline conversion.
- Own CRM, marketing automation, campaign analytics and attribution.
- Track pipeline contribution, CAC, ROI, conversion and revenue impact.
- Build and manage the marketing team, agencies and external partners.
Ideal Candidate:
- 8-12 years of B2B marketing experience, with 3+ years in demand generation/growth.
- Experience in SaaS, FinTech, HRTech, Employee Benefits or Enterprise Technology.
- Proven experience generating enterprise pipeline.
- Strong understanding of ABM, digital marketing, content, CRM and marketing automation.
- Experience marketing to CHROs, HR Heads, Rewards, Finance and CXOs.
- Strong Sales-Marketing collaboration and commercial orientation.
- Comfortable working in a fast-paced, founder-led startup environment.
- Hands-on, data-driven and entrepreneurial.
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