B2B Head

Role & res

Job Description: Head of B2B Sales

Company: RAJ COOLING WORLD PRIVATE LIMITED
Position: Head of B2B Sales
Location: [City/Region]
Reporting to: Director / Managing Director

Role Overview

RAJ COOLING WORLD PRIVATE LIMITED is seeking an experienced, growth-oriented Head of B2B Sales to lead its institutional and commercial sales function. The role is responsible for developing the B2B sales strategy, building high-value client relationships, leading the sales team, and delivering revenue growth across target markets.

Key Responsibilities

• Develop and execute the companys B2B sales strategy to achieve revenue, margin, and market-expansion goals.
• Identify and acquire new business from corporate clients, builders, developers, contractors, dealers, distributors, institutions, and commercial establishments.
• Build and maintain strong relationships with key decision-makers, procurement teams, consultants, and channel partners.
• Lead, motivate, and manage the B2B sales team; set targets, monitor performance, and support capability development.
• Prepare annual sales plans, territory plans, forecasts, and monthly performance reports.
• Drive the complete sales cycle: lead generation, client meetings, proposal submission, negotiation, order closure, and post-sales coordination.
• Work closely with operations, service, finance, and procurement teams to ensure timely delivery and customer satisfaction.
• Track market trends, competitor activity, pricing, and customer needs to identify new opportunities.
• Ensure effective collection follow-up and maintain healthy receivables within agreed credit terms.
• Represent the company at industry events, exhibitions, and customer meetings where required.

Qualifications and Experience

• Bachelor’s degree in Business, Marketing, Engineering, or a related field; an MBA is preferred.
• 8–15 years of B2B sales experience, including at least 3–5 years in a leadership role.
• Experience in cooling solutions, air-conditioning, HVAC, appliances, electrical products, construction, or a related industry is preferred.
• Demonstrated success in managing large accounts, closing high-value deals, and leading sales teams.
• Strong knowledge of institutional, commercial, project, and channel sales.

Key Skills

• Strategic sales planning and business development
• Team leadership and performance management
• Negotiation and key account management
• Client relationship building
• Sales forecasting and reporting
• Commercial acumen and receivables management
• Excellent communication, presentation, and interpersonal skills
• Proficiency with CRM systems and Microsoft Office

Performance Indicators

• B2B revenue and profitability growth
• New customer acquisition
• Conversion rate and sales pipeline health
• Key account retention and customer satisfaction
• Team target achievement
• Collection efficiency and overdue reduction
• Market and geographic expansion

Compensation

Compensation will be competitive and based on experience, performance, and industry standards.ponsibilities

Preferred candidate profile