B2B Content Writer

Senior B2B Content Writer & Copywriter

Job Category: Digital Marketing

Job Type: Full Time

Job Location: Bangalore (Work from Office)

Experience: 3 5 years

Your Role

As a Senior B2B Content Writer & Copywriter, you will be responsible for developing high-quality content for Zerozilla as well as our clients. Your work will directly support branding, SEO, lead generation, sales enablement, and digital marketing campaigns.

This role requires someone who can understand business objectives, think strategically, and produce content that drives engagement, trust, and conversions.

Key Responsibilities

Website & Landing Pages

• Write compelling website copy and landing pages with a strong focus on conversions.
• Develop messaging that clearly communicates brand value propositions.
• Refresh and optimize existing website content for engagement and SEO.

Content Marketing

• Write blogs, articles, case studies, whitepapers, eBooks, and industry reports.
• Create thought leadership content for founders, executives, and subject matter experts.
• Develop SEO-focused content aligned with search intent and business goals.

Social Media & Campaigns

• Write LinkedIn posts, social media captions, carousel copy, video scripts, and campaign messaging.
• Create email marketing campaigns, newsletters, and nurture sequences.
• Write high-converting ad copy for Google, LinkedIn, Meta, and other digital platforms.

Sales & Marketing Collateral

• Develop company profiles, brochures, presentations, capability statements, one-pagers, and sales collateral.
• Create lead magnets, downloadable resources, and campaign assets that support B2B lead generation.
• Write personalized messaging for outbound sales campaigns.

Client Content

• Develop content for clients across multiple industries including technology, real estate, education, healthcare, manufacturing, and professional services.
• Adapt writing style and tone to match different brands, industries, and target audiences.

Required Skills & Experience

Experience

• 3 5 years of experience in B2B content writing, copywriting, or content marketing.
• Proven experience writing for technology companies, digital agencies, SaaS, IT services, or consulting businesses.

Must Have

• Exceptional command of written English with impeccable grammar and attention to detail.
• Strong portfolio showcasing website copy, landing pages, blogs, social media content, and marketing collateral.
• Excellent understanding of B2B marketing, buyer journeys, and conversion-focused copywriting.
• Ability to write for different industries, audiences, and brand voices.
• Strong understanding of SEO content writing and content optimization.
• Experience using AI tools to enhance research, ideation, and productivity while maintaining originality and quality.
• Ability to independently research new industries and simplify complex concepts into engaging content.

What We're Looking For

• Thinks like a marketer, not just a writer.
• Can translate business goals into compelling content.
• Understands how content contributes to lead generation and sales.
• Is creative, detail-oriented, and quality-focused.
• Takes complete ownership of deliverables and consistently meets deadlines.
• Is proactive, curious, and continuously improves their craft.
• Thrives in a collaborative, fast-paced environment.

Success in This Role

You will be successful if you can:

• Produce high-quality content that drives engagement, inquiries, and conversions.
• Maintain consistent quality and brand voice across multiple clients.
• Deliver content with minimal revisions.
• Contribute meaningfully to SEO, demand generation, and business growth.
• Become a trusted content partner for both internal teams and clients.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.