B2B Content Marketing Professional - Sales Enablement
Optum Global Solutions · Gurugram · onsite · Posted 24d ago
Undisclosed3–8 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Responsibilities
- Content creation
- Use creative briefs and messaging guides to draft content such as articles, blogs, white papers, LinkedIn posts, infographics, and case studies
- Manage the creation of event assets, including booth designs, event materials, social media content
- Repurpose longform content (e.g., white papers) into shortform assets such as LinkedIn posts, infographics, and short articles
- Create and maintain sales toolkits
- Manage the creation and distribution of the monthly sales newsletter
- Complete content briefs for website creation and updates
- Build and update bills of materials (e.g., decks, onepagers, FAQs) using approved messaging and creative briefs
- Create battle cards using completed research and approved inputs
- Sales Enablement Operations
- Manage and maintain the Sales Hub
- Manage the annual audit of sales and marketing materials, including assigning assets to product marketers for review, tracking feedback, applying edits, and maintaining an asset tracker with details such as last review date and legal approval status
- Maintain and manage the archive of marketing and sales assets
- Track asset usage and performance metrics
- Maintain and update team SOPs
- Manage editorial calendars and content trackers
- Apply brand, legal, and compliance edits once approvals are received
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
- 3+ years of experience in marketing, with a focus on content creation
- Experience writing content such as white papers, articles, blogs and social media content
- Proven ability to be highly organized and to multi-task, managing a high volume of tactics from concept to execution to optimization
- Proven ability to be a team player with solid interpersonal skills, ability to work with multiple stakeholders and build good working relationships
- Demonstrated ability to project manage
- Proven comfortable with ambiguity and able to shift projects and strategies to meet the changing landscape
- Experience designing PowerPoint presentations
- Experience marketing to provider and health plan/insurance organizations
- Experience supporting sophisticated sales organizations and fast-paced technology marketing teams
Sourced from naukri
Skills
Infographicscase studiesB2BB2B ContentPharmacySales EnablementMarketing and salesResearchContent CreationSocial Media ContentSales And MarketingoperationsBlogsSalesLegalcompliancemarketingEditorial
About Optum Global Solutions
Optum Global Solutions
IT Services & Consulting
33.0k+
employees
2002
24 years old
Hyderabad / Secunderabad, Telangana
India
₹11L PA avg
Avg at Optum Global Solutions
About
We are at the helm of a digital health care revolution, which is being accelerated by a combination of technology and talent. We build and deliver end-to-end digital health solutions for our clients.
Industries
IT Services & ConsultingHardware & NetworkingHealthcareSoftware Product
Employee ratings
10 reviews
4.0/ 5
Culture
3.6
Career growth
3.0
Work-life
3.6
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