B2B Content Marketing Executive

About LeadRoad

LeadRoad is a 5-year-old, fast-growing company that helps B2B SaaS and Service companies connect with decision-makers through cold emails, calls, and LinkedIn outreach. We create opportunities, build momentum, and accelerate business growth.

As a B2B Content Marketing Executive, you'll be responsible for researching, creating, and managing high-quality content across LinkedIn, blogs, and other marketing channels. We're looking for someone who can research deeply, write clearly, understand business audiences, and turn ideas into content that people actually want to read.

Work Details-

Location: Nagpur, Maharashtra

Work Mode: On-site

Experience: 1–2 Years

Employment Type: Full-time

What You'll Do -

Content Research & Creation

• Research topics around B2B marketing, sales, SaaS, lead generation, entrepreneurship, and business growth.
• Create engaging, insight-driven content for LinkedIn, blogs, and other marketing channels.
• Turn ideas, briefs, and research into clear, valuable, and audience-focused content.
• Write strong hooks, posts, and marketing copy that drive engagement and business impact.

LinkedIn & Thought Leadership

• Create LinkedIn content for LeadRoad and its leadership team.
• Stay updated on LinkedIn trends, formats, and audience behaviour.
• Develop content that builds brand visibility, authority, engagement, and lead generation.
• Research industry leaders, competitors, and trending content to identify what works.

Reels & Video Content

• Create short-form video and reel content for LinkedIn and other social platforms.
• Convert ideas and content topics into engaging short-form videos.
• Handle basic video editing, including cuts, captions, transitions, text overlays, and audio.
• Experiment with different video formats, hooks, and storytelling styles to improve engagement.

Content Strategy & Performance

• Support content calendars, themes, and campaign planning.
• Track content performance across relevant channels.
• Analyse reach, engagement, clicks, and other key metrics to improve future content.
• Stay updated with content marketing, LinkedIn, and short-form video trends.

Collaboration

• Work closely with the marketing, sales, design, and leadership teams.
• Coordinate content creation and publishing to ensure timely delivery.
• Take ownership of assigned content and incorporate feedback to maintain quality and consistency.

Who We're looking for -

• Strong Researcher – Curious and good at finding useful insights and information.
• Good Writer – Writes clearly, creatively, and for the target audience.
• Marketing Curious – Interested in B2B marketing, SaaS, sales, and business growth.
• LinkedIn-Savvy – Understands LinkedIn content, trends, and audience behaviour.
• Analytical Thinker – Uses data and performance insights to improve content.
• Creative – Brings fresh ideas and experiments with new formats.
• Ownership Mindset – Takes responsibility and gets things done.
• Clear Communicator – Understands briefs and communicates ideas effectively. 

Required Skills -

• Strong written and verbal communication
• Good research and analytical skills
• Excellent English writing skills
• Understanding of LinkedIn and content marketing
• Basic understanding of B2B marketing and lead generation
• Ability to write engaging, structured, and audience-focused content
• Ability to use AI tools for research and content assistance while maintaining originality and human quality

Good to have -

• 1–2 years of experience in content marketing, content writing, copywriting, or social media
• Experience writing LinkedIn content
• Experience working with B2B/SaaS companies
• Basic understanding of SEO and blog writing
• Experience with content analytics and performance tracking
• Familiarity with tools such as ChatGPT, Google Workspace, Canva, or similar content/marketing tools

Why Join LeadRoad

• Work in a young and growth-focused B2B marketing company.
• Get exposure to B2B SaaS, sales, marketing, and lead generation.
• Work closely with founders, marketers, and business leaders.
• Create content that contributes to real business outcomes not just likes and impressions.
• Opportunity to experiment, learn, and take ownership of your work.
• Grow your understanding of content marketing, LinkedIn, and B2B marketing.