B2B Content Marketing and lead generation specialist

Key Responsibilities

• Generate and research B2B leads globally using LinkedIn, LinkedIn Sales Navigator, email, web research, and other relevant platforms.
• Identify target companies, decision-makers, and potential business opportunities.
• Create technical blogs, case studies, and articles for the CloudEthix website.
• Create and manage LinkedIn content including technical posts, thought leadership, carousels, and case studies.
• Develop short-form video content for LinkedIn, including scripts, basic editing, captions, and repurposing.
• Manage and improve website content, landing pages, blogs, and marketing material.
• Create sales enablement materials such as company presentations, solution briefs, case studies, one-pagers, checklists, and proposals.
• Maintain a 4 to 6 week marketing calendar with a minimum of two marketing activities per week.
• Conduct technology, industry, competitor, and customer research to identify new content and lead-generation opportunities.
• Use AI tools such as ChatGPT, Gemini, Claude, Perplexity, and Canva AI for research, content creation, repurposing, and productivity.
• Work closely with technical teams and the founder to convert real project experience into high-quality content.
• Track content performance, leads, engagement, website inquiries, and marketing-generated opportunities.

Required Skills

• 3 to 8 years of experience in Content Marketing, B2B Marketing, Digital Marketing, Lead Generation, or IT Marketing.
• Excellent written and verbal English communication.
• Strong content writing and research skills.
• Experience with LinkedIn marketing and B2B lead generation.
• Ability to understand and explain technical concepts in simple language.
• Good knowledge of SEO and digital marketing fundamentals.
• Experience with Canva or similar design tools.
• Basic video editing skills will be an advantage.
• Comfortable using AI tools for content and marketing.
• Experience in IT Services, Cloud, SaaS, Data, AI, Cybersecurity, or Technology Consulting is preferred.

Candidate Profile

We are looking for someone who is self-driven, creative, curious about technology, strong in communication, and comfortable working independently.

This is a hands-on role where you will own activities from research content creation publishing distribution lead generation performance tracking.

Key Performance Areas

• Quality and consistency of content
• B2B leads generated
• Qualified sales conversations
• LinkedIn and website engagement
• Content-generated opportunities
• Execution of marketing calendar
• Sales enablement support