B2B Content & Digital Marketing Specialist

Job Description B2B Content & Digital Marketing Specialist

About the Role

You will own hands-on execution across content, organic social, email, and the website — working daily with AI tools (Claude) that handle drafting, research, and reporting, so your time goes into judgment, quality, and shipping. This is a doer role with clear weekly deliverables and measurable targets, working closely with our content specialist and reporting to the Marketing Team Lead.

This role is for someone who ships on schedule. Every deliverable has a number and a deadline, and you'll work in a system where output is visible weekly.

Key Responsibilities

B2B Content Marketing

• Develop and write content across service pages, blogs, landing pages, thought-leadership pieces, and other digital marketing assets — always anchored to client problems, not company capabilities.

Organic Social Media

• Manage the company's organic social presence end-to-end: content ideation, editorial calendar planning, copywriting, publishing, and day-to-day execution (LinkedIn primary).

Website & CMS Management

• Publish, update, and maintain website content directly in the CMS, ensuring content is accurate, well-structured, and optimised for search and AI-answer visibility.

Design & Creatives

• Translate content ideas into simple, effective social media creatives and

marketing assets using Canva or similar tools — without depending on a

designer.

Reporting & Accountability

• Maintain weekly performance logs (campaigns sent, CTOR, posts published,

form fills) in shared trackers. Numbers are updated every week without

reminders — this is non-negotiable in this role.

What We're Looking For

• 1-2 years of B2B content marketing experience — SaaS, IT services,

technology consulting, or a related technology environment strongly preferred.

• Ability to write clear, engaging, business-oriented content for technology

audiences, business decision-makers, and CXOs.

• AI-native way of working: hands-on experience using Gen AI tools (Claude,

ChatGPT or similar) as a core part of your workflow — briefing the AI first, then

editing and improving — not as an afterthought. You'll be asked to demonstrate

this in the interview.

• Quick learner, genuinely willing to adopt new AI tools and workflows as they

evolve.

• Critical and creative thinking — you form a point of view on what will work and

defend it with data.

• Experience managing organic social media end-to-end: ideation, calendar

planning, copywriting, publishing, and basic creative production.

• Comfortable with Canva or similar tools — able to independently create, adapt,

and execute professional marketing creatives.

• Hands-on experience with email platforms such as MailerLite, HubSpot,

Mailchimp or similar — campaign creation, subscriber segmentation, and basic

automation.

• Comfortable publishing and updating website content via a CMS.
• Self-managed and deadline-reliable: you deliver on committed dates and

proactively flag blockers early — you don't wait to be chased.

Nice to Have

• Understanding of SEO fundamentals (on-page, keywords, internal linking) and

how they influence content and website visibility.

• Familiarity with GA4, Google Search Console, or Screaming Frog.
• Exposure to prospecting/enrichment tools (Apollo or similar) or LinkedIn

outreach.

• Understanding of AI-answer optimization (how brands get cited by

ChatGPT/Claude/Gemini).

Why Join Us

• Work in a genuinely AI-first marketing team — Claude-powered workflows for drafting, research, and reporting are already built; you focus on judgment and quality, not grunt work.
• Direct exposure to US B2B marketing for Salesforce and Data/AI services — one of the fastest-growing enterprise segments.
• Small team, high ownership, visible impact on company pipeline — your numbers are reviewed by the founders.Role & responsibilities

Preferred candidate profile