AVP / VP Online Sales (E-commerce) | FMCG | 9 to 15+ Yrs | Mumbai

About MetaMorph:

We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle - 360°

About the client:

Our client operates in the FMCG and personal care industry, focusing on consumer products in the beauty, wellness, and lifestyle space.

About the Role:

We are looking for an experienced and result-driven AVP / VP – Online Sales to lead and scale

our online business across marketplaces, quick commerce, D2C channels, and emerging digital

platforms. The ideal candidate will have a strong background in driving revenue growth,

managing key online accounts, building strategic partnerships, and leading high performing

teams.

Key Responsibilities:

• Develop and execute the overall online sales strategy to achieve revenue and profitability targets.
• Own the P&L for all online sales channels, including marketplaces, D2C, and quick commerce.
• Build and strengthen relationships with key marketplace partners such as Amazon, Flipkart, Blinkit, Instamart, Zepto, BigBasket, Nykaa, Myntra, and other relevant platforms.
• Drive business growth through assortment planning, pricing strategies, promotions, and marketing collaborations.
• Lead annual business planning, monthly forecasting, and sales reviews with key partners.
• Identify new business opportunities and expand the company's online presence across emerging channels.
• Collaborate closely with Marketing, Supply Chain, Finance, Operations, and Category teams to ensure seamless execution.
• Monitor sales performance, customer behavior, and market trends to recommend business improvements.
• Optimize product visibility, conversion rates, and digital merchandising across platforms.
• Manage trade spends, promotional budgets, and ROI analysis.

Key Skills:

• E-commerce & Marketplace Management
• Quick Commerce & D2C
• P&L & Business Management
• Sales Planning & Forecasting
• Key Account Management
• Pricing, Promotions & Trade Marketing
• Digital Merchandising & Analytics
• Stakeholder & Team Management

Preferred Candidate Profile:

• MBA preferred.
• 10–15+ years of relevant online sales experience in FMCG, consumer goods, retail, or D2C.
• Strong experience managing marketplace and quick commerce accounts.
• Strong commercial, negotiation, analytical, and leadership skills.

KPIs:

• Online Revenue & Profitability
• Marketplace & Quick Commerce Growth
• D2C Revenue
• P&L Achievement
• Forecast Accuracy
• Promotional ROI
• Inventory Efficiency
• Team Performance