AVP - Product Marketing

Job Summary

We are looking for a dynamic and strategic Senior Product Marketing Manager to be an integral part of the growth of TransUnion CIBIL's business. This role owns regional go-to-market strategy, delivers differentiated value propositions, and ensures successful commercial outcomes through tight cross-functional collaboration.

You will lead both strategic and tactical product marketing activity across TransUnion CIBIL's solution portfolio and the different sectors we serve. You will foster tight collaboration across regional teams (sales, marketing, product, strategy) and work closely with your global product marketing associates. The voice of the customer will be at the heart of what you do. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TransUnion office location for a minimum of two days a week.

Responsibilities

• Regional Strategy Execution: Own and lead go-to-market strategies tailored to regional market dynamics, customer needs, and competitive landscapes. This will include supporting product launches, sales enablement, market-driven initiatives, and targeted campaigns. Elevate Product Marketing as a function, acting as the ambassador to champion the value we deliver and ensuring alignment to TransUnion's global product marketing framework.
• Content Messaging: Develop and roll-out solution messaging, sales enablement materials, and content that captures the customer issues, market trends, and the walk to TransUnion's value proposition. Creating narratives that uniquely position TransUnion in the market and resonate deeply with buyers. This will include materials such as pitch decks, solution brochures, customer case studies, and competitive battlecards. Build and maintain personas and ideal customer profiles that reflect the regional and market sector nuances.
• Market Intelligence: Conduct ongoing market, customer, and competitor analysis to inform positioning and product roadmaps, create powerful stories that resonate with the regional market and differentiate TransUnion CIBIL's propositions from the competition.
• Cross-Functional Collaboration: Influence and align stakeholders across product, sales, market development, and marketing teams to ensure go-to-market readiness across the organisation. Work tightly with the global Product Marketing team to drive and localise global launches for the Indian market, and leverage best-practice processes and tools.
• Performance Measurement: Track and report on key performance indicators to measure the impact of product marketing.

Required Knowledge And Experiences

• 7+ years in B2B product marketing, preferably within information services or broader SaaS sectors.
• Demonstrated success bringing new solutions to market and driving ongoing growth with a strong commercial acumen.
• Ability to translate complexity into clear customer-facing value.
• Exceptional collaboration and communication skills with the ability to influence others.
• Comfortable with autonomy, combining strategic thinking and doing the work; passion for translating complex business problems and solutions into compelling stories.
• Experience setting up a regional product marketing operation.
• Focused on outcomes - you are a problem solver who combines data-driven insights with creative thinking. You couple strategic approach with hands-on ownership to achieve success.
• Strong English speaker in a business context.
• It's advantageous if you have experience working in a matrixed global organisation.
• Financial Services, FinTech, lending, fraud, or regulated markets.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.