AVP, GTM & Commercial Strategy — Real World Data

Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.

Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare’s greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.

Work Location: This position is designated as remote. However, employees who reside within a 40-mile radius of one of our office locations in Tampa, FL; Canonsburg, PA; or Bowie, MD will follow a hybrid work schedule and are expected to work in the office two days per week (Tuesdays and Wednesdays).

Overview  

The AVP of GTM & Commercial Strategy is a senior commercial leader responsible for driving both the go-to-market execution and the strategic commercial agenda for Inovalon’s Real World Data (RWD) business. This is a true hybrid role — equally weighted between rigorous GTM operationalization and long-range commercial strategy — and serves as the critical link between customers, the sales organization, product teams, and senior leadership.  

The role owns end-to-end commercialization for Inovalon’s RWD product portfolio, spanning closed and open claims, EHR and clinical notes data, and adjacent data assets and services. The RWD customer base includes life sciences organizations (biopharma, medical device, CROs, and health economics & outcomes research), as well as payers, providers, and other data-driven healthcare organizations. The AVP will bring deep domain expertise in real world data and analytics markets and will be expected to operate with authority at both the strategic and executional level.  

Reporting to the VP of Commercial Strategy for the Insights business, this role partners closely with senior leaders across Sales, Product, Marketing, Finance, Legal, and Customer Success. It is a high-impact commercial leadership position with significant external visibility and meaningful influence on the growth trajectory of the Insights business unit.  

Duties and Responsibilities  

Commercial Strategy & Business Planning  

Lead and own the commercial strategy for Inovalon’s RWD business, including revenue targets, market segmentation, growth opportunity identification, and multi-year business planning in alignment with product roadmaps, sales capacity, and financial targets.  

Define and execute market segment strategies for RWD customers, with particular emphasis on the life sciences segment (biopharma, medical device, CROs, HEOR) and adjacent segments including payers and providers.  

Lead build/buy/partner decision frameworks and M&A evaluation for the RWD portfolio, identifying inorganic growth opportunities in collaboration with Sales, Product, Corporate Strategy, and other internal Inovalon functions.  

Translate enterprise strategy into actionable, segment-specific commercial plans for new products, add-ons, and expansions across the RWD portfolio.  

Support annual and multi-year business planning cycles, ensuring tight alignment across sales capacity, product roadmaps, pricing strategy, and financial targets.  

Go-to-Market & Launch Execution  

Own GTM readiness and commercialization execution for new RWD products and enhancements, ensuring clear positioning, pricing, packaging, and enablement for sales and customer-facing teams.  

Establish and operationalize a repeatable commercialization model for the RWD portfolio, including scalable launch playbooks, portfolio governance, and operating cadences connecting product definition through market launch to post-launch performance.  

Lead quarterly product portfolio planning to define and maintain a clear Plan of Record, aligning product roadmap, market priorities, and commercial readiness across Product, Sales, and Engineering.  

Own post-launch performance tracking and continuous optimization, ensuring RWD products achieve targeted adoption, pipeline contribution, and revenue outcomes.  

Partner with Sales Engineering to evolve pre-sales support toward a strategic commercial capability, including early adopter validation, deal strategy input, and structured Voice of Customer capture.  

Ensure new product launches are rigorously evaluated for profitability and GTM viability, driving adoption, pipeline conversion, and early revenue realization.  

Pricing & Monetization  

Own product and services pricing strategy for the RWD business, in close alignment with Product and Finance, developing pricing frameworks that balance growth, competitiveness, and margin discipline.  

Design RWD-specific pricing and packaging models that reflect the distinct value drivers of closed claims, open claims, EHR, and clinical notes data across different customer segments and use cases.  

Support deal-level pricing decisions and approvals for complex or strategic opportunities in the RWD portfolio.  

Incorporate competitive positioning, market feedback, and performance data into continuous refinement of monetization strategies.  

Voice of Customer & Market Intelligence  

Lead the Voice of Customer function for the RWD business, including customer advisory boards, structured feedback loops, and insight programs that directly inform roadmap prioritization and commercial decisions.  

Drive market research and competitive intelligence for the RWD landscape, translating insights into actionable recommendations for product strategy, pricing, and GTM execution.  

Monitor and analyze the evolving RWD regulatory and policy landscape — including FDA Real World Evidence guidance, CMS data programs, and data use and privacy regulations — to ensure commercial strategy remains proactive and well-positioned.  

Ensure customer insights, especially from life sciences and other priority segments, are systematically captured and integrated into product and commercial decisions.  

Allocate meaningful time to direct customer engagement, including executive meetings, strategic account support, and industry conferences.  

Thought Leadership & Industry Presence  

Serve as an external thought leader and spokesperson for Inovalon’s RWD capabilities, presenting at key industry forums and relevant life sciences and data analytics conferences.  

Engage with industry analysts from Gartner, KLAS, IDC, HFS, and other relevant analyst firms, ensuring Inovalon’s RWD narrative is well understood and competitively differentiated.  

Partner with Sales and Marketing on brand-building, thought leadership content, marketing campaigns, and competitive positioning for the RWD business.  

Represent Inovalon’s RWD business in strategic partnership discussions and with potential M&A targets, in collaboration with Sales, Product, and Corporate Strategy.  

Cross-Functional Leadership & Alignment  

Drive integrated cross-functional alignment across Sales, Product, Engineering, Marketing, Finance, and Customer Success, ensuring clarity, accountability, and execution from strategy through results.  

Build strong relationships with internal stakeholders to ensure commercial decisions translate into measurable outcomes, not just plans.  

Ensure tight linkage between customer satisfaction, retention signals, and revenue outcomes for the RWD portfolio.  

Executive Communication & Performance Monitoring  

Monitor and analyze commercial performance for the RWD business, including bookings, pipeline health, pricing effectiveness, and retention signals, using data and customer insights to continuously refine strategy and execution.  

Establish clear launch success metrics and operating cadences to track adoption, customer feedback, and commercial performance post-launch.  

Present business plans, performance insights, and growth recommendations to the VP of Commercial Strategy and broader executive leadership.  

Define and report on KPIs for GTM readiness, launch execution efficacy, and commercial strategy outcomes across the RWD portfolio.  

Additional Responsibilities:

Maintain compliance with Inovalon’s policies, procedures and mission statement;

Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position; and

Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of Employer.

Job Requirements  

15+ years of experience in healthcare data & analytics, life sciences data, or enterprise SaaS with a direct focus on commercial strategy, go-to-market, or revenue growth.  

Deep domain expertise in real world data markets, including working knowledge of closed and open claims, EHR data, and clinical notes; direct experience commercializing or deploying RWD solutions for life sciences customers (biopharma, medical device, CROs, HEOR) strongly preferred.  

Demonstrated success defining and executing revenue growth strategies in complex, cross-functional environments, with the ability to operate credibly at both the strategic and executional level.  

Strong understanding of the RWD regulatory and policy landscape, including FDA RWE guidance, CMS data programs, and evolving data use and privacy frameworks.  

Proven ability to translate market intelligence, customer insights, and competitive dynamics into differentiated commercial strategies and GTM plans.  

Experience with inorganic growth strategy, including build/buy/partner evaluation, M&A analysis, or strategic partnership development.  

Exceptional communication and executive presence, with demonstrated ability to influence at all levels of leadership and represent the company externally at conferences and with analyst communities.  

Demonstrated ability to work cross-functionally across Product, Sales, Marketing, and Finance, driving accountability and outcomes across organizational boundaries.  

Financial and operational acumen, including a working understanding of revenue, pipeline, pricing economics, and retention dynamics.  

Education  

BA or BS degree in a technical or business discipline, or equivalent work experience, required.  

Master’s degree (MBA or relevant technical graduate degree) preferred.  

Physical Demands and Work Environment  

Sedentary work (i.e., sitting for long periods of time).  

Subject to inside environmental conditions.  

May require up to 35% travel.  

Inovalon Offers a Competitive Salary and Benefits Package

In addition to the base compensation, this position may be eligible for performance-based incentives.

The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity.  At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That’s why Inovalon offers a valuable  benefits package  with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.

Base Compensation Range $180,500 — $260,000 USD

This position is not eligible for immigration sponsorship (e.g. H-1B, TN, or E-3). Applicants must be authorized to work in the United States as a condition of employment. (This is only applicable for US-based positions)

If you don’t meet every qualification listed but are excited about our mission and the work described, we encourage you to apply .  Inovalon is most interested in finding the best candidate for the job , and you may be just the right person for this or other roles.  

By embracing inclusion , we enhance our work environment and drive business success. Inovalon strives to provide equal opportunit ies to the communities where we operate and to our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.  

Inovalon is proud to be an equal opportunity workplace . We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or v eteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.  

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