AVP - Growth & Marketing

About GMP

Get My Parking is an AI-powered North America focused parking management platform helping operators, cities,

and mobility partners run parking more efficiently through digital products, automation, vision technology, and intelligent workflows.

The Opportunity

We are seeking a hands-on Lead Growth & Marketing to build GMPs pipeline engine, brand presence, and go-to-market capability. You will lead demand generation, AI-enabled outbound, product marketing, content, events, and brand strategyturning market insight into qualified opportunities and category credibility.

What You Will Do

Growth & Demand Gen

• Build multi-channel AI led demand programs across outbound, ABM, content, events, partnerships, paid, and owned channels.
• Define ICPs, priority segments, buying committees, account tiers, and conversion paths across enterprise parking and mobility markets.
• Own qualified-pipeline performance; improve lead-to-meeting, meeting-to-opportunity, and opportunity-to-winconversion.
• Partner with Sales on lead definitions, routing, follow-up SLAs, campaign feedback, and funnel reporting.

AI-Powered Outbound

• Build personalized outbound programs using AI, automation, enrichment, intent signals, and account research while maintaining deliverability and brand quality.
• Create persona- and trigger-based plays, sequences, messaging, and follow-up assets with SDRs and AEs.
• Run structured tests across audiences, offers, copy, landing pages, and sequencing; convert results into repeatable playbooks.
• Help evaluate and optimize the growth stack across CRM, marketing automation, sales engagement, enrichment, and analytics.

Product Marketing

• Create persona- and trigger-based messaging, sequences, offers, landing pages, and follow-up assets; test and scale effective plays.
• Translate GMPs product capabilities into differentiated positioning, use-case narratives, and GTM plans for launches, solutions, partnerships, and market expansion.
• Create core collateral including decks, solution briefs, website copy, case studies, one-pagers, battlecards, demo narratives, and proposal templates.

Brand, Content & Events

• Build GMPs brand narrative, messaging, visual consistency, and presence across web, social, campaigns, events, and sales materials.
• Develop content including executive LinkedIn posts, reports, blogs, customer stories, webinars, videos, and newsletters.
• Partner with leadership on thought leadership, speaking opportunities, PR, and industry visibility.
• Lead conferences, trade shows, webinars, customer events, and partner activations from selection and budget to promotion, lead capture, and follow-up.

Team Management

• Lead and develop internal marketers, agencies, freelancers, and external partners.
• Set clear priorities, roles, workflows, KPIs, and operating rhythms to drive high-quality, accountable execution.
• Manage marketing budgets, vendors, tools, and resources to maximize pipeline and brand impact.
• Partner closely with Sales, Product, Customer Success, and leadership to align marketing activity with company priorities.

What We Are Looking For

• 8+ years in B2B SaaS, enterprise technology, or a related field; experience with complex or longer sales cycles is preferred.
• A proven record of generating pipeline in the USA through outbound, ABM, lifecycle, or integrated demand programs.
• Hands-on proficiency with AI-enabled prospecting, CRM, marketing automation, enrichment, sales-engagement, and analytics tools.
• Strong product-marketing judgment and the ability to turn technical detail into compelling customer value.
• Comfort owning funnel metrics, attribution, experiments, and performance reviews.
• High agency and team management skills.

How Success Will Be Measured

• Marketing-sourced and influenced qualified pipeline, opportunities, and revenue.
• Improved funnel conversion, target-account engagement, lead quality, and outbound efficiency.
• Adoption and impact of GTM launches, product-marketing assets, sales collateral, content, events, and customer stories.
• Growth in GMPs market visibility, message consistency, team effectiveness, and cross-functional alignment.